Method and device for controlling advertising broadcasting

Abstract

The invention discloses a method and device for controlling advertising broadcasting. The method includes the steps that an advertising view request of a first user in a current advertising period is acquired, wherein the current advertising period is formed by N time buckets which are arranged according to the time sequence, each time bucket corresponds to a time interval, each time interval is composed of a time bucket corresponding to the time interval and time buckets prior to the time bucket in the current advertising period, and each time interval of the corresponding advertising corresponds to the maximum broadcast time of all user intervals; candidate advertisings are determined according to the advertising view request; pre-set total broadcast times corresponding to the first user of all candidate advertisings are determined in the current adverting period; the candidate advertisings are selected to put into an advertising candidate set according to pre-set rulers; advertisings are selected to broadcast from the advertising candidate set. According to the technical scheme, advertisings are distributed to broadcast according to the time intervals, total broadcasting times of all candidate advertisings corresponding to users are set, and the advertising broadcast quality is improved.

Description

technical field [0001] The invention relates to the technical field of advertisement playing, in particular to a method and device for controlling advertisement playing. Background technique [0002] In order to obtain lucrative advertising revenue, various media often place advertisers' advertisements on their own media platforms. Considering the advertising budget, the advertiser can only afford to play the advertisement a certain number of times in an advertising cycle; at the same time, in order to improve the effectiveness of the advertisement, the advertiser hopes to limit the playing time of the advertisement and the number of times the advertisement is played for each user. [0003] At present, in the prior art, the media randomly plays advertisements according to a user's advertisement viewing request. Therefore, if a large number of users request to play advertisements in a short period of time, the same advertisement may be played too intensively in a short perio...

AI Technical Summary

Problems solved by technology

Therefore, if a large number of users request to play advertisements in a short period of time, it may cause the same advertisement to be played too intensively in a short period of time.

And considering the advertising budget, the advertiser has a limit on the maximum number of times the advertisement can be played

Therefore, when the same ad is played in a large amount in a short period of time, it will cause the ad to be played less frequently in other time periods, which affects the playback effect of the ad.

In addition, since the prior art randomly plays advertisements according to the user's advertisement viewing request, the number of times any advertisement is played to any user is also random, which is not conducive to controlling the number of times an advertisement is played to each user, and the placement of advertisements. low quality

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