Method and device for achieving advertisement putting based on real-time data
A technology of advertising delivery and real-time data, applied in the field of Internet advertising, can solve problems such as the inability to achieve the optimal number of advertising exposure, the inability to control the proportion of advertising, and the reduction of advertising quality
Active Publication Date: 2015-09-23
BEIJING XUEZHITU NETWORK TECH
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Problems solved by technology
Due to the complete matching method is used to filter through the server, it is impossible to achieve a complete matching result and the optimal number of ad exposures during the delivery schedule for each advertisement in the delivery schedule, and it is impossible to accurately determine the advertisement according to the gender, region, etc. of the ad delivery. Control delivery ratio of
This will reduce the quality of advertising and affect the economic benefits of advertisers
Method used
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specific Embodiment 1
[0062] An advertiser intends to place an advertisement on a certain media, and the advertisement scheduling information is as follows:
[0063] 1. The target audience for this advertisement: men;
[0064] 2. The geographical location targeted by the advertisement: Beijing, Shanghai and Guangzhou;
[0065] 3. The minimum number of advertisements for the same user is 2 (lower frequency limit) to 4 times (frequency upper limit).
[0066] In the agreement signed between the advertiser and the media, the part on the number of advertising requests and the number of impressions is as follows:
[0067] 1. The total number of advertising exposures purchased by the advertiser: 5,000 times;
[0068] 2. The total number of requests that the media needs to provide: 10,000 times.
[0069] According to statistical data and experience, it is assumed that the number of screening criteria set by the advertiser is 1000, and the first parameter is 100;
[0070] In addition, the advertiser art...
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The invention discloses a method and device for achieving advertisement putting based on real-time data. When a server receives advertisement putting requests of media and the number of remaining usable requests of the advertisement putting requests is greater than a to-be-put exposure number, the method comprises the steps: obtaining needed index parameters from user property information contained in the advertisement putting requests, and obtaining the total score of indexes according to the preset scores and corresponding weights for all index parameters; comparing the obtained total score of indexes with a historical threshold value, and carrying out advertisement putting when the obtained total score of indexes is greater than the historical threshold value. The method obtains the needed index parameters from user property information contained in the advertisement putting requests, carries out the comparison of the total score of indexes with the historical threshold value according to the preset scores and corresponding weights for all index parameters, achieve the advertisement putting based on real-time data, achieves the control of advertisement putting proportion related to gender and region according to the scores of contents of all indexes and the weights of all indexes, and improves the advertisement putting quality.
Description
technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and device for realizing advertisement placement based on real-time data. Background technique [0002] As the technology related to Internet advertising becomes more and more mature, advertisers have higher and higher requirements for the quality and effect of advertising. In order to adapt to the development trend of Internet advertising, the transaction system of online advertising is also continuously updated. The traditional trading method of quantitative sales (according to the number of exposures purchased by advertisers, the sales method of providing the required number of exposures) has also changed. At present, a new advertising purchase method is: when an advertiser purchases a certain amount of exposure from the media, the media will provide the advertiser with more exposure than the amount purchased, and the advertiser will choose from the exposure pr...
Claims
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Inventor 蒋龙龙刘向东欧阳佑王成栋张嘉亮吴明辉
Owner BEIJING XUEZHITU NETWORK TECH