A method and device for implementing advertisement delivery based on real-time data
A technology of advertising placement and real-time data, applied in the field of Internet advertising, can solve problems that affect the economic benefits of advertisers, cannot control the proportion of advertising, and cannot achieve the optimal number of advertising exposures, etc.
Active Publication Date: 2018-07-03
BEIJING XUEZHITU NETWORK TECH
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Problems solved by technology
Due to the complete matching method is used to filter through the server, it is impossible to achieve a complete matching result and the optimal number of ad exposures during the delivery schedule for each advertisement in the delivery schedule, and it is impossible to accurately determine the advertisement according to the gender, region, etc. of the ad delivery. Control delivery ratio of
This will reduce the quality of advertising and affect the economic benefits of advertisers
Method used
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specific Embodiment 1
[0062] An advertiser intends to place an advertisement on a certain media, and the advertisement scheduling information is as follows:
[0063] 1. The target audience for this advertisement: men;
[0064] 2. The geographical location targeted by the advertisement: Beijing, Shanghai and Guangzhou;
[0065] 3. The minimum number of advertisements for the same user is 2 (lower frequency limit) to 4 times (frequency upper limit).
[0066] In the agreement signed between the advertiser and the media, the part on the number of advertising requests and the number of impressions is as follows:
[0067] 1. The total number of advertising exposures purchased by the advertiser: 5,000 times;
[0068] 2. The total number of requests that the media needs to provide: 10,000 times.
[0069] According to statistical data and experience, it is assumed that the number of screening criteria set by the advertiser is 1000, and the first parameter is 100;
[0070] In addition, the advertiser art...
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The present application discloses a method and device for realizing advertisement placement based on real-time data. When the server receives an advertisement placement request from the media, and the number of remaining available requests for the advertisement placement request is greater than the number of exposures to be placed, it includes: Obtain the required indicator parameters from the user attribute information of the user, and obtain the total indicator score according to the preset score and corresponding weight for each indicator parameter; compare the obtained indicator total score with the historical threshold, when the obtained indicator When the total score is greater than the historical threshold, the ad is served. Through the present invention, the required index parameters are obtained from the user attribute information carried in the advertisement placement request, and the total score of the index is obtained according to the scores and weights set by each index, and compared with the historical threshold, the advertisement placement based on real-time data is realized. The scores of the content of each index and the weight of each index control the proportion of advertisements on gender and region, and improve the quality of advertisements.
Description
technical field [0001] The invention relates to the field of Internet advertisements, in particular to a method and device for realizing advertisement placement based on real-time data. Background technique [0002] As the technology related to Internet advertising becomes more and more mature, advertisers have higher and higher requirements for the quality and effect of advertising. In order to adapt to the development trend of Internet advertising, the transaction system of online advertising is also continuously updated. The traditional trading method of quantitative sales (according to the number of exposures purchased by advertisers, the sales method of providing the required number of exposures) has also changed. At present, a new advertising purchase method is: when an advertiser purchases a certain amount of exposure from the media, the media will provide the advertiser with more exposure than the amount purchased, and the advertiser will choose from the exposure pr...
Claims
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IPC IPC(8): G06F17/30G06Q30/02
Inventor 蒋龙龙刘向东欧阳佑王成栋张嘉亮吴明辉
Owner BEIJING XUEZHITU NETWORK TECH