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Video advertisement combined bidding and serving method and system

A technology of video advertisement and advertisement delivery, which is applied in the field of Internet communication, can solve problems such as limiting benefits, and achieve the effects of improving benefits, enhancing competitiveness, and improving benefits

Inactive Publication Date: 2016-06-15
1VERGE INTERNET TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the existing advertising bidding system does not support bidding for brand advertisements and random advertisements, so as to avoid confusion when placing brand advertisements and bidding advertisements. Low-priority ads, which largely limits the benefits of the auction-based advertising model

Method used

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  • Video advertisement combined bidding and serving method and system
  • Video advertisement combined bidding and serving method and system
  • Video advertisement combined bidding and serving method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0056] Such as figure 1 As shown, this is a schematic flowchart of an embodiment of the method for bidding and placing of video advertisement combination according to this application. In this embodiment, the advertisement transaction platform collects each eligible advertisement information according to the advertisement broadcast request, combines the playing time, the playing time of the collected advertisement, and the price to obtain the most effective form of advertisement advertisement, and then obtains the corresponding advertisement accordingly. To deliver. The method of bidding for an ad combination in this embodiment includes the following steps:

[0057] Step 101: The advertising exchange platform receives the broadcast advertisement information sent by the advertisement supplier, and obtains the advertisement information requested to be placed from each advertisement demander platform according to the broadcast advertisement information and sequentially number the ad...

Embodiment 2

[0070] Such as figure 2 As shown, this is a specific embodiment of the method for combined bidding and placement of video advertisements according to an embodiment of the application. This embodiment is relative to figure 1 The flow in the illustrated embodiment specifically describes the process of collecting information to obtain the best advertisement placement form in the method of ad combination bidding. The method of bidding for an ad combination in this embodiment includes the following steps:

[0071] Step 201: The advertising exchange platform receives the broadcast advertisement information sent by the advertisement supplier, and obtains the advertisement information requested to be placed from each advertisement demander platform according to the broadcast advertisement information and sequentially number the advertisement information.

[0072] According to the mixed duration billing method, the advertisement is billed:

[0073]

[0074] Among them, pay(i) is the billing...

Embodiment 3

[0091] Such as image 3 As shown, the system for combined bidding and placement of video advertisements in this embodiment is used to implement the method described in the foregoing embodiment, and its technical solution is essentially the same as the foregoing embodiment. figure 1 and figure 2 The corresponding description in the illustrated embodiment is also applicable to this embodiment. In this embodiment, the system includes: a receiving module 301, a processing module 302, and a sending module 303, where:

[0092] The receiving module 301, coupled with the processing module 302, is used to receive the advertisement information sent by the advertisement supplier, and obtain the advertisement information requested to be placed from each advertisement demander platform according to the advertisement information and sequentially number it;

[0093] Obtain the bid, the playing time and the number of occupied advertisements for the advertisement requested to be placed according to...

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Abstract

The invention discloses a video advertisement combined bidding and serving method, which comprises the steps that: an advertisement transaction platform receives played advertisement information sent by an advertisement supplier, obtains information of an advertisement requested for serving from advertisement demander platforms according to the played advertisement information, and numbers the advertisement information in sequence; bids, playing duration and number of occupied advertisement bits of the advertisement requested for serving are obtained according to the information of an advertisement requested for serving; total bit number of advertisement playing is obtained according to the played advertisement information, advertisement serving forms with total serving bit number not exceeding the total bit number of the played advertisement are selected, and serving benefit of each advertisement serving form is calculated; the serving benefits of the advertisement serving forms are compared, and the advertisement serving form with the best serving benefit is selected; and the advertisement serving form with the best serving benefit is fed back to the advertisement supplier so as to obtain selected serving advertisement for serving. The video advertisement combined bidding and serving method and a video advertisement combined bidding and serving system provided by the invention increases the serving benefit of the advertisement.

Description

Technical field [0001] This application relates to the field of Internet communication technology, and specifically to a method and system for combined bidding and placement of video advertisements. Background technique [0002] With the development of Internet technology, advertising technology has shifted from traditional TV advertising to the field of online advertising. The advertising mode of the existing technology on the Internet video website is mainly the quantity-guaranteed (contract) advertising. In the quantity-guaranteed advertising model, the media party’s advertising platform (SSP) uniformly performs the quantity-guaranteed advertising according to the contract with the advertiser. And quality control delivery. In the advertising mode of the prior art, it is preferable to place brand advertisements, and the remaining traffic resources after the placement of the guaranteed quantity advertisements are used for bidding advertisement placement. [0003] On the other ha...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0241G06Q30/0242G06Q30/0247G06Q30/0273
Inventor 朱凯泉杨田章岑周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING
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