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Information push control method and device

A technology of information push and control method, applied in the computer field, can solve the problem of inability to guarantee the deduction of advertising fees and other problems

Active Publication Date: 2020-12-08
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides an information push control method and device, aiming to solve the problem that the current information push method cannot guarantee that all pushed advertisements will be deducted.

Method used

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  • Information push control method and device
  • Information push control method and device
  • Information push control method and device

Examples

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no. 1 example

[0043] like figure 2 As shown, a first embodiment of an information push control method of the present invention is proposed, and the information push control method includes:

[0044] Step S10, obtaining the current push data of the push information and the historical push data of the push information;

[0045] In this embodiment, the push data includes the consumption rate of the push fee of the push information, the remaining push fee, the daily quota push fee, and the like. The push information is preferably an advertisement, and in other embodiments of the present invention, the push information may also be other information, for example, webpage information, news, and the like. The information push control is preferably the control of advertisement delivery, that is, the control of advertisement delivery before the advertisement goes offline or when the advertiser's advertisement balance is insufficient.

[0046]The acquisition of the current push data and the trigger...

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Abstract

The invention discloses an information push control method comprising the steps of acquiring current push data of push information and historical push data of the push information, calculating out the push parameters of the push information according to the current push data and the historical push data, and pushing the push information according to the push parameters. The invention further discloses an information push control device. The method and the device can effectively ensure that pushed advertisements are all charged.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an information push control method and device. Background technique [0002] The advertising system will provide exposure for the advertisements that are running, that is, display the advertisement content on the display interface of the advertising system. After exposure, if the ad is clicked, the advertising system will deduct fees according to the click action, that is, after the exposed ad is clicked, the advertiser’s corresponding ad push fee will be deducted according to the number of clicks. When there is no amount that can be spent, the advertisement will go offline, and the advertising system will no longer allocate exposure to the offline advertisement after going offline. At present, there is a certain time delay between when the advertisement has no amount to spend and when the advertisement will not continue to be exposed online, which will result in a part of the...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/9535
Inventor 郑枫耀黄浩苏麒匀张昕江毅林世飞
Owner TENCENT TECH (SHENZHEN) CO LTD