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A method and system for pushing promotional information

A technology for promoting information and communication methods, applied in transmission systems, digital transmission systems, data exchange networks, etc., and can solve the problems of low success rate of promotion activities

Active Publication Date: 2020-09-08
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application discloses a method and system for pushing promotional information to solve the problem of low success rate of promotional activities existing in the prior art during group promotion

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  • A method and system for pushing promotional information
  • A method and system for pushing promotional information
  • A method and system for pushing promotional information

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Embodiment Construction

[0043]In order to make the purpose, technical solution and advantages of the application clearer, the application will be further described in detail below in conjunction with the accompanying drawings. Apparently, the described embodiments are only some of the embodiments of the application, not all of them.

[0044] The embodiment of the present application provides a method and system for pushing promotion information, so as to solve the problem in the prior art that the success rate of promotion activities is low during group promotion. Among them, the method and the system are based on the same inventive concept, and since the method and the system have similar problem-solving principles, the implementation of the system and the method can be referred to each other, and the repetition will not be repeated.

[0045] In the embodiment of the present application, by configuring the selection conditions corresponding to each communication method, and then by obtaining the usag...

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Abstract

The embodiment of the present application discloses a method and system for pushing promotion information, which is used to solve the problem in the prior art that the success rate of promotion activities is low during group promotion. The method includes: the device for promoting information determines the use situation information respectively corresponding to at least one communication method used by the target object within a specified period of time in the past for the target object to which the promotion information is to be pushed; In the corresponding relationship between each communication mode and the selection conditions that need to be satisfied when selecting each communication mode, match the communication mode corresponding to the selection conditions that are satisfied by the usage information corresponding to the at least one communication mode; the device is based on The matched communication mode pushes the promotion information to the target object.

Description

technical field [0001] The present application relates to the field of information technology, in particular to a method and system for pushing promotional information. Background technique [0002] Promotion information refers to the comprehensive reflection of the existence, movement status and utility of various things related to the promotion project of the enterprise under certain time and conditions. Currently, in order to improve the promotion efficiency of promotion information, a group promotion method is usually adopted. The group promotion method refers to a group (including multiple target objects) as a promotion target for message promotion. [0003] At present, when the promotion system uses a group-oriented group promotion method, it adopts a promotion channel suitable for a relatively large number of target objects for all target objects. The so-called promotion channel can also be said to be a communication method for message promotion with the target objec...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/58H04L29/08
CPCH04L51/56H04L67/55
Inventor 王瑜峰
Owner HUAWEI TECH CO LTD