Search result display method and device
A technology for search results and information, applied in the Internet field, it can solve the problems of inability to meet users' personalized search needs, low click-through rate of recommended information, etc., and achieve the effect of improving hit rate and click rate and improving efficiency.
Pending Publication Date: 2018-05-04
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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Problems solved by technology
When different users input the same search information, the recommended information displayed on the search interface is the same. Therefore, the user's personalized search needs cannot be met, resulting in a low click-through rate of recommended information.
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[0033] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.
[0034] The method and device for displaying search results in the embodiments of the present invention will be described below with reference to the accompanying drawings.
[0035] figure 1 It is a schematic flowchart of the first search result display method provided by the embodiment of the present invention.
[0036] The embodiment of the present invention is described by taking the search result display method configured in a search result display device as an example. The method for displaying search results can be applied...
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The invention discloses a search result display method and device. The search result display method comprises acquiring search information and the feature information of a user; according to the search information and the feature information, acquiring search demands of the user; according to the search demands, screening first search results to acquire second search results matched with the search demands; abstract-summarizing the second search results to acquire recommended information. The search result display method can achieve matching between the recommended information of the search demands of the user and the customized search demands of the user. Besides, the recommended information is the abstract of the second search results, so that the efficiency of the user on acquiring thesearch results can be improved; further, due to the fact the recommended information is matched with the feature information of the user, the hit rate and the click rate of the recommended informationcan be improved.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to a search result display method and device. Background technique [0002] With the continuous development of Internet technology, more and more users will search for the information they need in the search engine on the electronic device. In the prior art, in order to improve the click-through rate of the user, when the user inputs search information in the search box of the search engine, relevant recommendation information will be automatically matched under the search box. [0003] Since the recommendation information displayed in the prior art adopts the method of text pre-matching, the recommendation information is relatively fixed. When different users input the same search information, the recommended information displayed on the search interface is the same. Therefore, the user's personalized search needs cannot be met, resulting in a low click-through rate of the re...
Claims
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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 吕继根杨天行吴家林李方明邵英杰
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD