Method and device used for acquiring user data information, electronic equipment and storage medium
A technology of data information and user data, applied in the Internet field, can solve the problems of single acquisition or prediction method, difficulty in accurately predicting the baby's age, and insufficient accuracy of the baby's age.
Active Publication Date: 2018-08-31
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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Problems solved by technology
[0003] In the existing technology, the method of obtaining or predicting the age information of the user or his baby is relatively simple, mainly including: through the user's self-report, or through the baby's size applicable to a product purchased by the user to reverse the baby's age
[0004] In the process of realizing the present invention, the inventors found the following technical problems in the prior art: the proportion of self-reporting by users is too low; It is difficult to accurately predict the baby's age in the case of products for babies of different ages
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[0025] Exemplary embodiments of the present invention are described below, and various details of the embodiments of the present invention are included to facilitate understanding and should be considered as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various modifications and changes of the embodiments described herein can be made without departing from the scope and spirit of the invention.
[0026] The present invention generally provides a method for acquiring user data information. Generally speaking, these data information can be related to the applicable time period of the goods purchased by the user on the e-commerce website. For example, the data information may be the user's child's birthday information, so that the user selects a product that is suitable for the child's age when purchasing a product. For another example, the data information may be the age information of the user himself, so that the user can choose a product...
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The invention provides a method used for acquiring user data information. The method comprises the following steps of acquiring the data information of first users; according to the data information of at least one part of users in the first users and behavior record information, generating a seed vector; according to the generated seed vector, calculating the center point of the seed vector; according to the behavior record information of a second user in a period of time, generating a plurality of translation vectors, wherein each translation vector corresponds to one piece of data information; calculating the similarity of each of the translation vectors and the center point of the seed vector and determining the translation vector with the highest similarity; and determining the data information corresponding to the translation vector with the highest similarity to be the data information of the second user. In the invention, the birthday information of the child of the user is predicted so that more accurate recommendation marketing work is performed on the user.
Description
technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, device, electronic equipment and storage medium for acquiring user data information. Background technique [0002] In the context of the rapid development of e-commerce websites, refined marketing for targeted customers is becoming more and more important. When marketing and promoting a specific type of product, for example, when marketing and promoting maternal and child products, if you can know the baby's age information, you will be able to greatly improve the accuracy of product recommendation, improve the conversion rate of promotion, and serve users Recommend products that are more in line with their own needs, so as to bring users a better shopping experience. [0003] However, in the existing technology, the method of obtaining or predicting the age information of the user or his baby is relatively simple, mainly including: through the user's own ...
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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0201G06Q30/0202G06F16/951
Inventor 邵佳帅李海涛
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD