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Advertisement putting system

A technology for advertisement placement and advertising space, applied in the computer field, it can solve the problems of advertisement placement effect and customer experience impact, and achieve the effect of realizing high traffic concurrency, reducing network bandwidth and improving system response time.

Pending Publication Date: 2019-04-05
GUANGDONG ADVERTISEMENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At the same time, the real-time nature of the advertisement delivery business also determines that the system must be able to give the fastest response to the advertisement delivery request (generally within 100ms in the industry), and the delay or failure of the advertisement delivery due to the delay will affect the effect of the advertisement delivery. have a greater impact on customer experience

Method used

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Embodiment Construction

[0031] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0032] see figure 1 , is an advertisement delivery system provided by an embodiment of the present invention, including:

[0033] The infrastructure module 101 is used to build the hardware and framework of the advertisement delivery system;

[0034] The basic service module 102 is used to provide authentication service, monitoring service, file service, configuration service, MQ service and TASK service;

[0035] Database module 103, for storing the data collect...

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Abstract

The invention discloses an advertisement putting system, which comprises an infrastructure module, hardware and a framework, wherein the hardware and the framework are used for constructing the advertisement putting system; The basic service module is used for providing an authentication service, a monitoring service, a file service, a configuration service, an MQ service and a TASK service; The database module is used for storing data collected through Hadoop and synchronized through a Sqloop tool; The big data service platform provides resource management and scheduling for various computingframeworks; Application layer module, The method is used for supporting an advertisement putting system top application through an interface based on a technical protocol. According to the invention,a full-stack framework can be provided, so that the processing capability can reach 60,000 QPS, 70,000 TPS and a response rate (30ms) which is far lower than an industrial standard 100ms, the networkbandwidth of an advertisement system is reduced, the response time of the system is prolonged, and high-flow concurrent advertisement putting is realized.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an advertisement delivery system. Background technique [0002] The core of the existing advertising system is a relational database. Advertisers manage advertising data through the business system: account settings, advertising plans, budgets, promotion units, advertising ideas, etc.; after passing the review, the data that can be placed enters the advertising server. The delivery server directly accesses the database to obtain the advertisement data that needs to be delivered, and uses caching to improve performance and reduce the pressure on the database. The management of advertisement data in the advertisement system will be realized through one or more web-based applications. [0003] As an advertising delivery system serving a large number of media, its system load is often the sum of the loads of the various media it serves. At the same time, the real-time nature of t...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0251
Inventor 汪浩贺华玲丁博刘德洪喻永淼杨剑李晋文吴海华邱助余铭峰卓坤腾
Owner GUANGDONG ADVERTISEMENT
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