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Advertisement inventory quantity query method and device

An advertising and inventory technology, applied in the Internet field, can solve the problems of lack of advertising, high query results, and inability to meet the actual needs of contract advertisers, and achieve the effect of reducing the phenomenon of lack of advertising and accurate query results.

Pending Publication Date: 2019-08-23
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, when the advertising delivery platform sells traffic, it needs to know the current advertising inventory. At this time, it needs to determine the advertising inventory through the advertising inventory inquiry method. If the inquiry result is too high, it will cause the lack of advertising and cannot meet the contract advertising. Lord's practical needs
[0003] The existing advertising inventory inquiry method considers that each advertising space is independent and irrelevant to each other, and cannot be compatible with the advertising de-duplication rules. Inquiry results are high

Method used

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  • Advertisement inventory quantity query method and device
  • Advertisement inventory quantity query method and device
  • Advertisement inventory quantity query method and device

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Embodiment Construction

[0032] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0033] The terms "first", "second", "third", "fourth", etc. (if any) in the specification and claims of the present application and the above drawings are used to distinguish similar objects, and not necessarily Used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such th...

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Abstract

The embodiment of the invention discloses an advertisement inventory quantity query method and device, equipment and a storage medium, and the method comprises the steps: determining the inventory corresponding to each advertisement position on a target advertisement putting page; determining a theoretical available inventory corresponding to the target advertisement; correcting the theoretical available inventory corresponding to the target advertisement through a loss coefficient, obtaining the actual available inventory corresponding to the target advertisement, wherein the loss coefficientcan represent the influence degree of the advertisement delivery system on the advertisement exposure amount when the advertisement delivery system delivers the advertisement through a duplicate removal rule. According to the method, the influence of the duplicate removal rule is considered in the quantity query process, the theoretical available inventory is corrected by utilizing the loss coefficient, the finally obtained actual available inventory is more accurate, the phenomenon of advertisement missing broadcast is reduced, and the actual requirement of a contract advertiser is ensured to be met.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a method, device, equipment and storage medium for advertising inventory inquiry. Background technique [0002] At present, the advertising delivery platform provides contract advertising services for advertisers. The so-called contract advertising refers to advertisements with guaranteed price and quantity, that is, to ensure that the exposure of advertisements meets the requirements of advertisers. Therefore, when the advertising delivery platform sells traffic, it needs to know the current advertising inventory. At this time, it needs to determine the advertising inventory through the advertising inventory inquiry method. If the inquiry result is too high, it will cause the lack of advertising and cannot meet the contract advertising. the actual needs of the Lord. [0003] The existing advertising inventory inquiry method considers that each advertising spa...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/18
CPCG06Q30/0272G06F17/18
Inventor 杨烨郭俊刘丹
Owner TENCENT TECH (SHENZHEN) CO LTD
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