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Enterprise culture brand propaganda and promotion management system

A technology of management system and culture, applied in the direction of manufacturing computing system, office automation, data processing application, etc., can solve the problems of not paying attention to corporate culture, the inability of employees to better understand the company, and low efficiency, so as to improve the efficiency of publicity, Improve the effect of publicity and awareness

Pending Publication Date: 2022-06-03
广东华工精卓企业管理咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] At present, many companies do not pay much attention to corporate culture, which makes employees unable to better understand the company. For general companies, in the process of promoting corporate culture, it is still inefficient to publicize it only through bulletin boards. In order to promote reasonably Corporate culture, to establish positive information for the company, we propose a corporate culture brand promotion management system

Method used

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  • Enterprise culture brand propaganda and promotion management system
  • Enterprise culture brand propaganda and promotion management system
  • Enterprise culture brand propaganda and promotion management system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0094] Example 1: At the same time, the enterprise information is classified by material culture, institutional culture, excellent employees and excellent groups through information integration, and then the information is processed into three versions of text, pictures and videos through the resource template library module, and then the distribution module is used. Allocate different information to different display terminal modules, and then classify them through the display terminal modules including electronic publicity boards, physical publicity, Internet publicity and employee publicity modules. Publicity efficiency, Internet publicity can improve corporate image, employee publicity can improve employees' awareness of the company and increase cohesion.

Embodiment 2

[0095] Example 2: First select customer groups related to the main business of the company, and more customer group audiences, select the corresponding self-media, and publish the company's corporate culture-related information on the short video platform through self-media short videos, so as to realize the use of The fan audience of the self-media platform promotes the corporate culture.

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PUM

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Abstract

The invention belongs to the technical field of enterprise propaganda, and particularly relates to an enterprise culture brand propaganda and promotion management system comprising an information integration and classification module used for collecting and screening enterprise product culture information; the resource template library module is used for storing different types of information templates and further processing and editing information; the storage server module is used for storing the sorted and classified information; and a distribution server module. According to the system, enterprise information is classified according to material culture, system culture, excellent employees and excellent groups through information integration, then the information is processed into three versions of characters, pictures and videos through a resource template library module, and then different information is distributed to different display terminal modules through a distribution module. Enterprise culture propaganda is displayed to the maximum extent, the propaganda effect is improved, and time wasted by low-efficiency propaganda is shortened.

Description

technical field [0001] The invention relates to the technical field of enterprise propaganda, in particular to an enterprise culture brand propaganda and promotion management system. Background technique [0002] Corporate culture, or organizational culture, is the unique cultural image of an organization composed of its values, beliefs, rituals, symbols, and ways of doing things. . Staff culture, also known as enterprise value culture, is a cultural form corresponding to corporate culture. Staff culture is staff-oriented and is a quality culture. Corporate culture is enterprise-oriented and is a management culture. Corporate culture consists of three levels: [0003] (1) The material culture at the surface layer is called the "hard culture" of the enterprise. Including factory appearance, factory appearance, machinery and equipment, product shape, appearance, quality, etc. [0004] (2) Institutional culture at the intermediate level, including leadership system, interpe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/10G09F9/30
CPCG06Q10/103G09F9/30Y02P90/30
Inventor 徐清全刘莎莎
Owner 广东华工精卓企业管理咨询有限公司
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