Enterprise culture brand propaganda and promotion management system

A technology of management system and culture, applied in the direction of manufacturing computing system, office automation, data processing application, etc., can solve the problems of not paying attention to corporate culture, the inability of employees to better understand the company, and low efficiency, so as to improve the efficiency of publicity, Improve the effect of publicity and awareness
CN114581052APending Publication Date: 2022-06-03广东华工精卓企业管理咨询有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
广东华工精卓企业管理咨询有限公司
Publication Date
2022-06-03

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Abstract

The invention belongs to the technical field of enterprise propaganda, and particularly relates to an enterprise culture brand propaganda and promotion management system comprising an information integration and classification module used for collecting and screening enterprise product culture information; the resource template library module is used for storing different types of information templates and further processing and editing information; the storage server module is used for storing the sorted and classified information; and a distribution server module. According to the system, enterprise information is classified according to material culture, system culture, excellent employees and excellent groups through information integration, then the information is processed into three versions of characters, pictures and videos through a resource template library module, and then different information is distributed to different display terminal modules through a distribution module. Enterprise culture propaganda is displayed to the maximum extent, the propaganda effect is improved, and time wasted by low-efficiency propaganda is shortened.
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Description

technical field

[0001] The invention relates to the technical field of enterprise propaganda, in particular to an enterprise culture brand propaganda and promotion management system. Background technique

[0002] Corporate culture, or organizational culture, is the unique cultural image of an organization composed of its values, beliefs, rituals, symbols, and ways of doing things. . Staff culture, also known as enterprise value culture, is a cultural form corresponding to corporate culture. Staff culture is staff-oriented and is a quality culture. Corporate culture is enterprise-oriented and is a management culture. Corporate culture consists of three levels:

[0003] (1) The material culture at the surface layer is called the "hard culture" of the enterprise. Including factory appearance, factory appearance, machinery and equipment, product shape, appearance, quality, etc.

[0004] (2) Institutional culture at the intermediate level, including leadership system, interpe...

Claims

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