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Communication-network-message-based Internet advertising effect monitoring method and system

A technology for Internet advertising and effect monitoring, which is applied in the transmission system, digital transmission system, data exchange network, etc., and can solve problems such as difficulty in the effect of advertising

Inactive Publication Date: 2014-03-05
BEIJING IZP NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the advertisement is served on many websites, it is very difficult to count the effect of the advertisement on different websites.

Method used

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  • Communication-network-message-based Internet advertising effect monitoring method and system
  • Communication-network-message-based Internet advertising effect monitoring method and system
  • Communication-network-message-based Internet advertising effect monitoring method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] The present invention will be further described below in conjunction with the accompanying drawings.

[0024] When a user visits a webpage with a browser, an http request message will be generated, from which the webpage accessed by the user and the source page (which page the user jumps to from) can be obtained. Identify the user's ip address and user access time.

[0025] A method for monitoring Internet advertising effects based on communication network messages, the detection method is as follows:

[0026] Step 1) Obtain user network traffic according to the data collection module deployed in the telecommunication network;

[0027] Step 2) judge whether the webpage address that message user visits is the address of advertisement display page, if then record the user IP that visits this display page, access time and corresponding display page address are stored in the data storage module;

[0028] Step 3) If the page is not an advertisement display page, then conti...

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PUM

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Abstract

The invention provides a communication-network-message-based Internet advertising effect monitoring method and a communication-network-message-based Internet advertising effect monitoring system. The system comprises a data collection module, wherein the data collection module is connected with an advertisement display message judgment module; the advertisement display message judgment module is connected with a data storage module and an advertisement link message judgment module; and the data storage module and the advertisement link message judgment module are both connected with an advertisement display and link correlation judgment module. By the method and the system, advertising effects can be effectively detected by analyzing a communication network message; and the method and the system are favorable for evaluating the advertising effects.

Description

technical field [0001] The invention relates to fields including communication message processing and analysis, website web page traffic analysis, and in particular to a method and system for monitoring Internet advertising effects based on communication network messages. Background technique [0002] With the development of the Internet, the online advertising market is growing at an astonishing speed, and its effect is becoming more and more important. [0003] Currently, there is a way to embed JavaScript monitoring codes on web pages (including static pages, dynamic pages, and browser-based video playback windows, etc.) of the website to be counted. When an Internet user visits the page to be counted, the statistical information will be sent to the monitoring server at the same time, and the monitoring server will summarize the number of browser requests received and count the traffic data of the monitored website or advertisement. [0004] This monitoring method is sui...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/26H04L29/08H04L29/12
Inventor 郑娜罗峰黄苏支李娜王琪张玉波阎飞飞刘书良刘生
Owner BEIJING IZP NETWORK TECH CO LTD