System and method for playing advertisement
A technology for advertising broadcasting and advertising, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as waste of resources, failure to provide user information, failure to reach, etc., to facilitate popularization and increase effective playback rate Effect
Inactive Publication Date: 2013-09-04
SHENZHEN SKYWORTH DIGITAL TECH CO LTD
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Problems solved by technology
[0005] However, the building TV advertisements in the prior art can only passively play video or audio advertisements according to the received advertisement information, and cannot give users more information. Once some advertisements that users in the building do not want to see are played, It will lead to the opposite result, not only wasting resources, but also failing to achieve the expected effect, unable to provide users with more information, which is a loss for both users and advertisers
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[0028] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0029] figure 1 The structure of the advertisement playing system provided by the present invention is shown. The system includes a video / audio server 11 , an additional information server 12 , an additional information editing front end 13 , a multiplexer 14 , an advertisement playing terminal 15 and a survey server 16 .
[0030] Among them, the video / audio server 11 generates video and audio data related to advertisements.
[0031] The additional information server 12 generates additional information data according to the advertisement additional information related to the advertisement and the...
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The invention discloses a system and a method for playing advertisement. The system for playing the advertisement comprises a video / audio server, an additional information server, a multiplexer and an advertisement playing terminal, wherein the video / audio server is used for generating video data and audio data related to the advertisement; the additional information server is used for generating additional information data according to advertisement additional information related to the advertisement and advertisement playing control information; the multiplexer is used for generating an advertisement data stream according to the video data, the audio data and the additional information data; and the advertisement playing terminal is used for receiving mutual information aiming at the advertisement input by a user and extracting the video data, the audio data, the advertisement additional information data and the advertisement playing control information from the advertisement data stream and playing the video data, the audio data and the advertisement additional information according to the advertisement playing control information and the mutual information. By the system and the method, a video advertisement or an audio advertisement can be played, more information can be supplied to a user, the effective playing rate of the advertisement is improved, and the popularization of a playing terminal in a building is facilitated.
Description
technical field [0001] The invention belongs to the technical field of digital television, and in particular relates to an advertisement playing system and method. Background technique [0002] With the continuous promotion and popularization of digital TV, users have higher and higher requirements for digital TV functions. [0003] In people's daily life, all kinds of advertisements are everywhere. China's advertising market is shifting from mass marketing to segmented marketing. In an era where products and consumers are constantly being segmented, the limitations of traditional media can no longer effectively distinguish products. target audience. [0004] Taking in-building TV advertisements as an example, the in-building TV advertising playback system is a communication media for specific audience groups, helping customers to transmit to real valuable consumer groups through the most targeted channels, fully reducing unnecessary advertising waste and marketing costs, ...
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IPC IPC(8): H04N21/236H04N21/254H04N21/434
Inventor 窦旻
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD