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Advertising methods using Internet TV

An advertising and network interface technology, applied to the parts of the TV system, TV, simultaneous/sequential multi-TV signal transmission, etc., can solve the problems that users cannot provide selection, browse, and TV users cannot transmit, etc., and achieve the goal of an effective advertising method Effect

Inactive Publication Date: 2016-07-06
LG ELECTRONICS INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the foregoing techniques as currently constituted do not optimize the delivery of content to television users, nor provide users with creative ways to control and navigate through the selection, browsing, and preview of Internet content and review advertising information.

Method used

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  • Advertising methods using Internet TV
  • Advertising methods using Internet TV
  • Advertising methods using Internet TV

Examples

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Comparison scheme
Effect test

Embodiment Construction

[0035] figure 1 The network configuration of one embodiment of a network TV system is shown, which includes a network operator 10, at least one content provider (CP) 20, and at least one network TV 30, which are connected by a network which may be the Internet, for example.

[0036] The network operator 10 provides basic software, middleware, firmware, or other instructions for assisting the operation of content provided by the content provider 20 in the network TV 30 , and software for the operation of the network TV 30 . The content provider may include hardware information corresponding to the network TV required for normal execution of the content in the network TV.

[0037] For example, the network operator 10 may provide a basic screen frame required to provide content provided by a content provider to the network TV, and also provide a user interface to allow a user to select content, input various commands, or display corresponding output. In addition, the network ope...

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PUM

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Abstract

An information manager includes a network interface, a user interface, and a controller. The network interface establishes a connection with the content provider or network operator through the network, and receives the content and one or more advertising images. The user interface receives signals initiated by the user. And, the controller controls the display of a plurality of icons and a background image including at least one advertisement area. One of the advertisement images is displayed in the area, and one of the icons corresponds to the content provider.

Description

technical field [0001] This application claims priority under 35 U.S.C. 119 to Korean Patent Application No. 10-2009-0110821 filed on November 17, 2009, which is hereby incorporated by reference in its entirety. [0002] Embodiments disclosed herein relate to the display of media information. Background technique [0003] With the development of digital technology, the concept of providing Internet content on various types of display devices has attracted widespread attention. One technology proposed for this purpose is Internet Protocol TV (IPTV), which seeks to transmit video, audio, and other forms of digital content to televisions over high-speed Internet connections. [0004] Other forms of technology include broadband TV and Internet TV. Unlike IPTV, broadband and Internet TV provide media information (eg, VOD, games, videophone services, etc.) from several content providers. However, the foregoing techniques as currently constituted do not optimize the delivery of ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/431H04N21/433H04N21/44
CPCH04N21/4316H04N21/4331H04N21/44016H04N21/47202H04N21/4788H04N21/812H04N5/445H04N5/44504H04N7/08
Inventor 张世训金夽映具尙俊柳敬姬李炯男
Owner LG ELECTRONICS INC