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Cloud platform-based mobile terminal advertisement

A mobile terminal and cloud platform technology, applied in electrical components, marketing, transmission systems, etc., can solve problems such as poor targeting, limited communication users, and single content, and achieve the effect of reducing development costs.

Inactive Publication Date: 2012-12-19
辜进荣
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In order to achieve the above goals, especially the existing media industry has the shortcomings of high cost, poor pertinence, single content, and limited users

Method used

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  • Cloud platform-based mobile terminal advertisement

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Embodiment Construction

[0024] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0025] This solution provides mobile terminal advertisements based on the cloud platform, provides a complete application operation mechanism and storage mechanism for users and application data, and can support the development of advertising application products on this cloud platform, and advertisement developers do not need to set up their own servers. The application can be deployed to the server side and the advertisement can be served to the user for viewing.

[0026] Referring to FIG. 1, it is a schematic diagram of a mobile terminal advertisement structure based on a cloud platform provided by Embodiment 1 of the present invention.

[0027] The mobile terminal advertisement based on the cloud platform includes a user terminal 1...

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Abstract

The invention provides a cloud platform-based mobile terminal advertisement, which comprises a user terminal, an advertisement play management client, a management control platform and a cloud end server, wherein the management control platform is used for providing excitation for a user which downloads the advertisement; the cloud end server provides a cloud platform; the cloud platform comprises a user data storage server and an application server; the application server is used for loading the advertisement which is submitted through an advertisement publisher and checked through the cloud platform, storing the advertisement and user application data generated by the advertisement for the user in the user data storage server, calling related advertisement according to an access requirement of the user and operating the advertisement by using user application data aiming at the user; the management control platform is used for controlling the cloud end server through internet; and the cloud end server is communicated with the user terminal through a wireless communication network. Production and publishing of the advertisement by the advertisement publisher and compensation of communication cost through downloading and clicking of the advertisement by a user can be realized.

Description

technical field [0001] The invention belongs to the field of mobile communication and cloud computing application technology, more specifically, it is a mobile terminal advertisement based on a cloud platform. Background technique [0002] Cloud computing is a field that has developed rapidly in the past two years. It provides an Internet-based computing method. In this way, shared hardware and software resources and information can be provided to computers and other devices on demand. [0003] Regarding the field of public cloud, there are many application products based on cloud platforms, such as network disk products focusing on storage, QPlus products focusing on chat and other applications, but the current application products are all bookmark applications, and these bookmark applications are simple. Redirect calls to other third-party website products, and the third-party website products store and manage user data and provide services to users. [0004] With the adv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08G06Q30/02
Inventor 辜进荣
Owner 辜进荣
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