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Method and device for recommending keywords

A keyword and equipment technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problems that search users cannot obtain promotion information, cannot assign keywords, etc.

Active Publication Date: 2017-03-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Correspondingly, since keywords cannot be accurately assigned to advertisements to be promoted, general search users cannot obtain accurate promotion information through keywords

Method used

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  • Method and device for recommending keywords
  • Method and device for recommending keywords
  • Method and device for recommending keywords

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Embodiment Construction

[0071] Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0072] figure 1 A flowchart showing a method for recommending keywords according to an embodiment of the present invention.

[0073] Such as figure 1 As shown, at step 101, seed data is received from a user. The seed data is data related to keywords desired to be recommended. For example, when it is desired to obtain keywords related to a certain advertisement, the seed data may be the industry of the advertisement, descriptions of specific products or services, and the like.

[0074] In step 102, at least one first keyword is provided to the user based on the seed data. The existing keyword recommendation technology can be used to obtain keywords based on the seed data as the first keyword. For example, at least one first keyword with a certain priority order may be provided to the user. For example, the first keyword may be display...

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PUM

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Abstract

The invention provides a method and equipment for recommending keywords. The method for recommending the keywords includes receiving seed data from a user; providing at least one keyword to the user on the basis of the seed data; receiving operation of the user on the first keywords; updating the first keywords according to result information of the operation.

Description

technical field [0001] The invention relates to the fields of information search and data mining. More specifically, it relates to a method and device for recommending keywords. Background technique [0002] With the continuous development of information technology, search engines are used more and more widely. Through the search engine, general search users (ie, general Internet users) can search for relevant information. In addition, advertising promotion users also use search engines to provide advertising promotion services. The provision of advertising promotion services is usually associated with keywords, so that when a search user enters a certain keyword to search, an advertisement associated with the keyword will be provided. For this reason, the advertisement promotion user needs to know the keywords associated with the advertisement to be promoted. In this way, a technology for recommending keywords is needed to help advertisement promotion users acquire suit...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30
Inventor 钟淑仪谢洪瑞李璐璐
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD