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Multimedia video advertisement recommendation method, system and advertisement playing equipment

A recommendation method and technology of a recommendation system, applied in the field of rich video, can solve problems such as insufficient accuracy of advertisement placement, backward placement mode, poor user experience, etc., and achieve the effect of targeted placement and improved effect

Active Publication Date: 2014-02-26
TCL CORPORATION
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the current online advertising delivery model is relatively backward, and it cannot be reasonably pushed according to the video information currently received by the user. The accuracy of advertising delivery is insufficient, and the user experience is poor.

Method used

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  • Multimedia video advertisement recommendation method, system and advertisement playing equipment
  • Multimedia video advertisement recommendation method, system and advertisement playing equipment
  • Multimedia video advertisement recommendation method, system and advertisement playing equipment

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Embodiment Construction

[0048] The present invention provides a multimedia video advertisement recommendation method, system and advertisement playing equipment. In order to make the purpose, technical solution and advantages of the present invention clearer and clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. Rather, the inventors contemplate that the claimed subject matter may also be embodied in other ways, to include different steps or combinations of steps similar to those described herein, in conjunction with other present or future technologies.

[0049] The multimedia video in the advertisement recommendation method for multimedia video of the present invention is an enhanced video in which associated information is integrated in the source video, and the source ...

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Abstract

The invention discloses a multimedia video advertisement recommendation method, a system and advertisement playing equipment. The method comprises the following steps of setting an advertisement keyword for a source advertisement; acquiring a keyword label from a source video which is integrated with association information; then, according to the keyword label, inquiring the advertisement keyword, and taking the source advertisement which is matched with the association information as an advertisement to be played; finally, displaying the advertisement to be played. Video traffic which occupies a lot of time of an audience is converted into abundant advertising space so as to serve a lot of advertisement clients in a large scale. Simultaneously, a keyword matching mechanism guarantees that the advertisement is directly relevant to a video content which is played currently. Compared to a mainstream video opening advertisement, by using the method, the system and the equipment of the invention, playing pertinency and an effect are greatly increased.

Description

technical field [0001] The present invention relates to the technical field of rich video, in particular to an online advertisement recommendation method, system and advertisement playing equipment using rich video. Background technique [0002] Online advertising, as a powerful promotional tool for advertisers to market their products and services, is generally more likely than advertising in traditional media (such as newspapers, magazines, etc.) to allow advertisers to effectively reach their target Group advertising. For example: Advertisements may be presented on web pages, search engines, online video games, etc. to serve to potential customers. However, the current online advertising delivery mode is relatively backward, and cannot be reasonably pushed according to the video information currently received by the user. The accuracy of advertising delivery is insufficient, and the user experience is poor. Contents of the invention [0003] This Summary is provided t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/458H04N21/462G06Q30/02G09F27/00
Inventor 陈朝晖汪灏泓
Owner TCL CORPORATION
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