Unlock instant, AI-driven research and patent intelligence for your innovation.

Multimedia video advertisement recommendation method, system and advertisement playback device

A recommendation method and recommendation system technology, applied in the rich video field, can solve the problems of insufficient advertising accuracy, poor user experience, and inability to push video information, so as to achieve the effect of targeted delivery and improved effect.

Inactive Publication Date: 2018-08-14
TCL CORPORATION
View PDF15 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current online advertising delivery model is relatively backward, and it cannot be reasonably pushed according to the video information currently received by the user. The accuracy of advertising delivery is insufficient, and the user experience is poor.

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Multimedia video advertisement recommendation method, system and advertisement playback device
  • Multimedia video advertisement recommendation method, system and advertisement playback device
  • Multimedia video advertisement recommendation method, system and advertisement playback device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0049] The present invention provides a multimedia video advertisement recommendation method, system and advertisement playing equipment. In order to make the purpose, technical solution and advantages of the present invention clearer and clearer, the present invention will be further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. Rather, the inventors contemplate that the claimed subject matter may also be embodied in other ways, to include different steps or combinations of steps similar to those described herein, in conjunction with other present or future technologies.

[0050] The multimedia video in the advertisement recommendation method for multimedia video of the present invention is an enhanced video in which associated information is integrated in the source video, and the source ...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses a multimedia video advertisement recommendation method, a system and advertisement playing equipment. The method comprises the following steps of setting an advertisement keyword for a source advertisement; acquiring a keyword label from a source video which is integrated with association information; then, according to the keyword label, inquiring the advertisement keyword, and taking the source advertisement which is matched with the association information as an advertisement to be played; finally, displaying the advertisement to be played. Video traffic which occupies a lot of time of an audience is converted into abundant advertising space so as to serve a lot of advertisement clients in a large scale. Simultaneously, a keyword matching mechanism guarantees that the advertisement is directly relevant to a video content which is played currently. Compared to a mainstream video opening advertisement, by using the method, the system and the equipment of the invention, playing pertinency and an effect are greatly increased.

Description

technical field [0001] The present invention relates to the technical field of rich video, in particular to an online advertisement recommendation method, system and advertisement playing equipment using rich video. Background technique [0002] Online advertising, as a powerful promotional tool for advertisers to market their products and services, is generally more likely than advertising in traditional media (such as newspapers, magazines, etc.) to allow advertisers to effectively reach their target Group advertising. For example: Advertisements may be presented on web pages, search engines, online video games, etc. to serve to potential customers. However, the current online advertising delivery mode is relatively backward, and cannot be reasonably pushed according to the video information currently received by the user. The accuracy of advertising delivery is insufficient, and the user experience is poor. Contents of the invention [0003] This Summary is provided t...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/458H04N21/462G06Q30/02G09F27/00
Inventor 陈朝晖汪灏泓
Owner TCL CORPORATION
Features
  • R&D
  • Intellectual Property
  • Life Sciences
  • Materials
  • Tech Scout
Why Patsnap Eureka
  • Unparalleled Data Quality
  • Higher Quality Content
  • 60% Fewer Hallucinations
Social media
Patsnap Eureka Blog
Learn More

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2025 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com