Method, device and system for sending merchant popularization information to mobile terminal

Abstract

Provided are a method, device and system for sending merchant popularization information to a mobile terminal. The method includes the steps that communication information and communication reference information are obtained from the mobile terminal, and the communication information is related to at least one merchant object in a database; association class destination data relevant to the communication information are extracted from the merchant objects, the extracted data are compared with the communication information, and merchant objects relevant to the communication information are obtained according to comparison results; screening class destination data are extracted from the merchant popularization information related to the merchant objects and compared with the communication reference information, and the merchant popularization information is selected or sorted according to comparison results; the merchant popularization information is fed back to the mobile terminal. According to the method, the communication information is fully utilized, release accuracy of the merchant popularization information is enhanced, and meanwhile user inquiring and downloading efficiency is improved greatly.

Description

technical field [0001] The present invention relates to the field of message push, in particular to a method, device and system for sending merchant promotion information to a mobile terminal. Background technique [0002] At present, with the development of mobile Internet technology, more and more physical merchants provide special terminal applications, such as Starbucks, Pizza Hut, etc. People can obtain basic information of merchants such as telephone addresses through these merchant-specific terminal applications , or information on commercial promotion activities such as group purchases and discounts launched recently. However, because these terminal applications are unique to merchants, in order to meet the needs of daily life, people often need to install more than a dozen or even dozens of such terminal applications on mobile terminals, which not only consumes the memory of mobile terminals, but also imposes a burden on users. Finding is inconvenient. [0003] On...

AI Technical Summary

Problems solved by technology

However, in this type of application, merchants and users cannot be directly contacted. On the one hand, merchants can only release all activity information in one direction, resulting in increased space occupied by public network resources and reduced merchant promotion efficiency; On the other hand, users often need to specifically screen all the information provided by the merchants in the query results. Often, the promotion information of a certain merchant is not applicable to all branches of the merchant. For example, the preferential information of McDonald's is not applicable to its airport branches. Or there is a time limit for a certain merchant information, which is not applicable to all time periods. For example, the night snack stall activity information of the cash drawer is only applicable from midnight to early morning, etc., which increases the complexity of the query and reduces the efficiency of the query.

In addition, this type of application cannot meet the various personalized query needs of users. For example, when a user needs to inquire about other merchants of the same or similar type as a certain merchant, there is still no relevant application that can meet the user's needs.

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