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Convenience store TV advertising promotion method

A technology for TV advertising and convenience stores, applied in the field of multimedia, can solve the problems of lack of interactive means, limited amount of TV media information, and no promotion effect, and achieve the effect of increasing attention, improving the interactive effect of advertising, and promoting sales.

Inactive Publication Date: 2016-12-14
李云昆
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AI Technical Summary

Problems solved by technology

[0002] The traditional way of outdoor advertising is the way that TV ads play by occupying the advantages of geographical location. At present, outdoor electronic screens, Focus building TVs, etc. are all such advertising models, but this is just a simple broadcast-style forced advertisement. The trend of decentralization and diversification, the role of broadcast-style forced advertising is increasingly being rejected, and due to the limited amount of information on TV media, limited by time and space, it is impossible to transmit more user advertising information, and there is also a lack of communication with the audience. means of interaction between them, nor does it have a promotional effect

Method used

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  • Convenience store TV advertising promotion method
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Embodiment Construction

[0018] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0019] like figure 1 and figure 2 As shown, a convenience store TV advertisement promotion method described in the present invention includes a cloud-based management and control system, smart TV equipment located in the convenience store and smart mobile terminals for convenience store users. The convenience store user's smart mobile terminal may be a smart phone or a tablet computer, and a smart phone is taken as an example in the description of t...

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Abstract

The invention discloses a convenience store TV advertising promotion method which can be used to better promote convenience stores and play highly-interactive TV advertisements to users in convenience stores. The method comprises a cloud-based management control system, intelligent TV equipment, and a user's intelligent mobile terminal. The management control system is composed of a convenience store management system, a TV hardware management system, an advertisement and customer management system, and a user management system. The convenience store management system comprises convenience store data, a coupon verifying and cancelling system, and a convenience store promotion system. The TV hardware management system comprises a TV equipment ID, a TV active broadcast program, and a TV remote control system. The advertisement and customer management system comprises a QR code generation system. With a QR code posted on the advertisement of the intelligent TV equipment as a tie, users scan the QR code to get cash coupons. Thus, users' attention to advertisements is increased, and a better advertising interaction effect is achieved. The use of coupons promotes sales of convenience stores, and a win-win effect is achieved.

Description

technical field [0001] The invention relates to the field of multimedia technology, in particular to a promotion method for TV advertisements in convenience stores. Background technique [0002] The traditional way of outdoor advertising is the way that TV ads play by occupying the advantages of geographical location. At present, outdoor electronic screens, Focus building TVs, etc. are all such advertising models, but this is just a simple broadcast-style forced advertisement. The trend of decentralization and diversification, the role of broadcast-style forced advertising is increasingly being rejected, and due to the limited amount of information on TV media, limited by time and space, it is impossible to transmit more user advertising information, and there is also a lack of communication with the audience. The means of interaction between them does not have a promotional effect. [0003] Therefore, it is necessary to design a new promotion method of TV advertising in co...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0207G06Q30/0253G06Q30/0268
Inventor 李云昆
Owner 李云昆
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