Information push method and information push platform

Abstract

The embodiment of the invention discloses an information pushing method and an information pushing platform. The method includes: the terminal information collection system acquires terminal identification information of the mobile terminal user, and sends it to the information processing system; the information push configuration system generates information to be pushed and an information push area according to the merchant information submitted by the merchant user, and sends the information to be pushed and the information push area The information push area is sent to the information processing system; the information processing system determines the current geographic location of the mobile terminal user according to the received terminal identification information, and pushes the information to be pushed to the mobile terminal user when the current geographic location belongs to the information push area. Using this method, it is possible to accurately push information to mobile terminal users through geographical location information, and at the same time, mobile terminal users can also obtain more useful information resources, thereby not only reducing the cost of marketing information for business users, but also Better improve the promotion efficiency of marketing information.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of mobile Internet, and in particular, to an information push method and an information push platform. Background technique [0002] With the rise and development of mobile Internet technology, people increasingly use mobile terminals to obtain various Internet information. Mobile Internet has been closely related to people's daily life. Users generally obtain various data through mobile application software. There is a close relationship with the market, and the marketing promotion method based on the mobile Internet has emerged as the times require. [0003] For physical merchants, if they blindly promote their products based on mobile applications, they will require high marketing and promotion costs. Many micro-merchants, such as some small coffee houses, snack bars, or small clothing stores, cannot afford high promotion costs. , How to carry out targeted promotion and attract ...

AI Technical Summary

Problems solved by technology

[0003] For physical merchants, if they blindly promote their products based on mobile applications, they will require high marketing and promotion costs. Many micro-merchants, such as some small coffee houses, snack bars, or small clothing stores, cannot afford high promotion costs. , How to carry out targeted promotion and attract potential consumers near the merchant, this is what many merchants are eager to get

[0004] For mobile terminal users, receiving a lot of mobile Internet promotion information every day, it is easy to feel disgusted with these promotion information. If the merchant promotion information cannot arouse the user's interest, the user will delete the promotion information quickly more often. In this way, the effect of information promotion cannot be effectively achieved.

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