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An information processing method, device, and device

An information processing method and attribute information technology, applied in the field of information processing methods and devices, and equipment, can solve problems such as loss of trust, decline in the reputation of advertising platforms, and damage to the reputation of advertising platforms

Active Publication Date: 2020-11-06
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, cheating in Internet advertising will not only damage the economic interests of advertisers, but also damage the reputation of the advertising platform, because the third-party monitoring platform will return a data close to the real one to the advertiser (this data eliminates the false data caused by cheating. data), if the data provided by the advertising platform to advertisers is inflated, it will cause advertisers to lose trust in the advertising platform, resulting in a decline in the reputation of the advertising platform

Method used

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  • An information processing method, device, and device
  • An information processing method, device, and device
  • An information processing method, device, and device

Examples

Experimental program
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Effect test

Embodiment 1

[0063] In order to solve the aforementioned technical problems, an embodiment of the present invention provides an information processing method, which is applied to information processing equipment, and the information processing equipment includes various computing equipment with information processing capabilities, such as personal computers, tablet computers, notebooks, etc. Computers, integrated servers, etc. The information processing device in the embodiment of the present invention may specifically be an advertising platform or a computing device on the traffic master side or a third-party detection platform. The program code is invoked by the controller to implement, of course, the program code can be stored in a computer storage medium. It can be seen that the information processing device at least includes a processor and a storage medium.

[0064] figure 2 It is a schematic diagram of the implementation flow of an information processing method in an embodiment of...

Embodiment 2

[0087] Based on the foregoing embodiments, the embodiments of the present invention provide a classification model based on the introduction of machine learning technology, which considers all feature dimensions for each click classification and then makes a comprehensive judgment. In the initial stage of forming the classification model, it is still necessary to manually select as many dimensional feature parameters as possible for machine learning model training, and decide which features to use to describe according to the degree of discrimination of the feature parameters to the training results. There is basically no problem of manual intervention in selecting parameters. , machine learning can learn the appropriate parameters by itself; because the feature meaning is more intuitive than meaningless parameters, it is easier to understand when combined with the distribution of feature data; first, based on the real-time penalty of the machine learning model, the penalty The...

Embodiment 3

[0113] It can be seen from Embodiment 1 and Embodiment 2 that each embodiment of the present invention actually provides a classification method based on machine learning to distinguish whether the click operation of an advertisement is a cheating operation, and the classification of each click operation will consider All feature dimensions are then comprehensively judged. In contrast, the technical solutions provided by the embodiments of the present invention are more intelligent and accurate, and have stronger persuasiveness in the interpretation of results.

[0114] The following describes the training process of the training model. Figure 3A It is a schematic diagram of the training process of the training model of the third embodiment of the invention, as Figure 3A As shown, the process mainly includes:

[0115] Step S301, obtaining various logs;

[0116] Specifically, in the process of implementation, click logs, advertisement exposure logs, effect logs (Trace Log)...

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Abstract

The invention discloses an information processing method. The method comprises the steps of determining to-be-classified first triggering events; obtaining identifier information of users and attribute information of first triggering operations from the first triggering events; obtaining first feature parameters used for describing user behavior features of the users in a first time period according to the identifier information of the users; determining second feature parameters used for describing user behavior features of the users in a second time period according to the attribute information of the first triggering operations, wherein the first time period is greater than the second time period; inputting the first feature parameters and the second feature parameters to a preset classification model, wherein the classification model takes the first feature parameters and the second feature parameters as classification parameters; obtaining a classification result, output by the classification model, of the first triggering events; and outputting the classification result. Meanwhile, the invention furthermore discloses an information processing apparatus and device.

Description

technical field [0001] The present invention relates to information technology, in particular to an information processing method, device and equipment. Background technique [0002] The development of China's mobile Internet industry has promoted the development of the mobile advertising industry, and the advertising business is considered to be the most active engine in the Internet economy. Among them, mobile Internet advertising (referred to as mobile advertising) is the most important part of Internet advertising. Mobile advertising is a form of advertising based on wireless communication technology with mobile devices as the carrier. Mobile advertising has developed vigorously in recent years. In 2014, the mobile advertising market soared to 12.5 billion US dollars. [0003] Figure 1A is a schematic diagram of the industry chain of Internet advertising in related technologies, such as Figure 1A As shown, the Internet advertising industry chain 10 includes advertisers...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/955G06Q30/02
CPCG06F16/955G06Q30/0245G06Q30/0248
Inventor 彭作杰李益群
Owner TENCENT TECH (SHENZHEN) CO LTD
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