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Evaluation Method and System for Interactive Advertisement

A technology of interactive advertising and evaluation system, applied in the direction of image communication, selective content distribution, electrical components, etc., can solve the problem of not being able to evaluate the effect of advertising playback

Active Publication Date: 2020-06-26
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing methods for implementing interactive advertisements cannot evaluate the playing effect of advertisements

Method used

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  • Evaluation Method and System for Interactive Advertisement
  • Evaluation Method and System for Interactive Advertisement
  • Evaluation Method and System for Interactive Advertisement

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Embodiment Construction

[0108] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0109] see figure 1 , figure 1 It is a schematic flowchart of an interactive advertisement evaluation method according to an embodiment of the present invention, including:

[0110] S101. When playing an advertisement to be played, acquire and display pre-generated advertisement interaction information corresponding to the advertisement to be played in a pre-generated interactive display area.

[0111] Obtain and determine the advertisement interaction infor...

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Abstract

The embodiment of the invention provides an interactive advertisement evaluation method and system, and relates to the technical field of multimedia content analysis. The method comprises the following steps: when to-be-played advertisement is played, obtaining and displaying pre-generated advertisement interactive information corresponding to the to-be-played advertisement in a pre-generated interactive display area; obtaining an interactive answer made by a user in view of the advertisement interactive information; obtaining the playing information of the to-be-played advertisement, and determining answer evaluation of the to-be-played advertisement according to the playing information of the to-be-played advertisement and the interactive answer; and evaluating the playing effect of the to-be-played advertisement according to the answer evaluation and the playing information. By adoption of the interactive advertisement evaluation method provided by the invention, the playing effect of the advertisement is evaluated.

Description

technical field [0001] The invention relates to the technical field of multimedia content analysis, in particular to an evaluation method and system for interactive advertisements. Background technique [0002] Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. In today's society where the media industry is developed, advertisements have penetrated into every corner of modern life. Especially in today's highly developed Internet, all major video media websites will place a certain amount of advertisements before playing videos. The evaluation of the advertisement playing effect can help the advertiser to adjust the advertising playing strategy in time to obtain the maximum advertisement playing benefit. [0003] Currently, when an online video is played, an advertisement is usually added before the video to be played. In the prior art, the playback device pushes advertisemen...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/258H04N21/2668H04N21/475H04N21/81
CPCH04N21/25841H04N21/25891H04N21/2668H04N21/4756H04N21/4758H04N21/812
Inventor 田江明
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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