SEM model-based determination method of user loyalty degree of public bicycle

A technology for public bicycles and determination methods, applied in data processing applications, special data processing applications, instruments, etc., can solve the problems of user loyalty in the transportation system without detailed and in-depth research, and achieve the goal of improving the sharing rate and utilization rate. , Improve the effect of user base

Inactive Publication Date: 2017-09-19
SOUTHWEST JIAOTONG UNIV
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Problems solved by technology

It can be seen that the structural equation model is also applicable to the public transportation system, but there is no detailed and in-depth research on the transportation system and user loyalty.

Method used

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  • SEM model-based determination method of user loyalty degree of public bicycle
  • SEM model-based determination method of user loyalty degree of public bicycle
  • SEM model-based determination method of user loyalty degree of public bicycle

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Embodiment Construction

[0021] A method for determining the loyalty of public bicycle users based on the SEM model, combining the characteristics of public bicycles and using the structural equation model, first constructs the initial theoretical model of public bicycle user loyalty; according to the influence relationship between the latent variables in the model, each variable is analyzed Define and propose corresponding research hypotheses; test and revise the validity and reliability of the initial questionnaire through pre-test analysis, obtain the revised questionnaire and the revised initial model of public bicycle user loyalty, and then collect formal data. The absolute value of the multivariate kurtosis and multivariate skewness of the questionnaire data is tested for normal distribution, and the model fit and significance are tested and corrected to obtain the final public bicycle user loyalty model, and finally combined with the actual operation of the public bicycle system Based on the est...

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Abstract

The invention discloses an SEM model-based determination method of a user loyalty degree of a public bicycle. The method comprises the following steps: constructing a structural equation model-based initial theoretical model of the user loyalty degree of the public bicycle; collecting data through a pre-survey questionnaire, using questionnaire data to calculate a KMO value, an alpha coefficient, factor loadings and a cumulative explained variance, and testing the questionnaire quality; calculating multivariate kurtosis values and multivariate skew values of the questionnaire data, carrying out a normal distribution test on the acquired valid data, and testing and correcting the model of the user loyalty degree of the public bicycle; and calculating a utility value of each latent variable on the loyalty degree and satisfaction degree indexes of influencing variables of the loyalty degree of the public bicycle according to a result output by the model. By adopting the method of the invention, quantitative evaluation can be carried out on the user loyalty degree of the public bicycle and the influencing factors thereof, then a public-bicycle share rate and even a slow-traffic share rate can be increased, and thus important contributions are made in an aspect of alleviating urban traffic congestion.

Description

technical field [0001] The invention relates to a method for determining the loyalty of public bicycle users based on the SEM model, aiming at the construction of the structural equation model of the public bicycle user loyalty, thereby analyzing the influencing factors of public bicycle loyalty, which is used for the travel behavior of users in public transportation research field. Background technique [0002] Public bicycles have the advantages of greening, environmental protection, convenience, and low cost of use. They have been rapidly promoted at home and abroad, and have become a new measure for many cities to promote slow traffic and solve the last mile problem. The utilization rate of the public bicycle system is low, and resources are seriously wasted. Many cities have adopted the method of improving infrastructure construction to solve the problems of low public bicycle usage rate and low citizen participation rate, but lack of targeted user demand management me...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F19/00G06Q50/30
CPCG06Q50/30G16Z99/00
Inventor 杨飞李玉朱迪钟荣
Owner SOUTHWEST JIAOTONG UNIV
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