The invention relates to the technical field of travel purpose identification, in particular to a travel purpose identification method and device based on
mobile phone signaling data. The travel purpose identification method comprises the following steps: extracting OD data, and dividing
population types and occupational and residential places; obtaining and associating POI and
base station positions with the located blocks respectively to form a position corresponding relation; preliminarily identifying the travel purpose based on the corresponding relationship between the location block of the travel destination
base station and the POI type and the occupational and residential place corresponding to the plot, extracting characteristic parameters, clustering the remaining samples based on a K-means clustering
algorithm, and finally obtaining the travel purpose; and correcting the travel destination result according to the
population type. According to the embodiment, based on the
mobile phone signaling data and the POI points, resident travel purposes are divided through a
machine learning
algorithm, and meanwhile, the result is corrected in combination with
travel behavior characteristics of
crowds, so that dependence and requirements on priori experience knowledge are reduced, and subjectivity brought by a
single rule discrimination method can be avoided.