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Wireless field marketing platform-based advertisement push system and push method

An advertising push and platform technology, applied in advertising, marketing, business, etc., can solve problems such as not very good results, and achieve the effect of increasing product sales, improving accuracy, and strong practicability

Inactive Publication Date: 2018-03-16
ANHUI ZHONGRUI COMM TECH DEV
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The shopping platform advertising push in the prior art is usually a single push based on the customer’s purchase information and browsing information, instead of summarizing and objectively analyzing all the browsing information of the user to push, so the push method in the prior art Relatively speaking, the effect is not very good

Method used

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  • Wireless field marketing platform-based advertisement push system and push method

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Embodiment Construction

[0025] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0026] An advertising push system based on a marketing platform in the wireless field, including a search module, a commodity push module, a user information storage module, an information summary module, an information collection module, a commodity information module and a logic module, such as figure 1 As shown, the information collection module is used to collect all product information browsed by the user when shopping, such as product type, appearance, perform...

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Abstract

The invention discloses a wireless field marketing platform-based advertisement push system and push method. According to the wireless field marketing platform-based advertisement push system and pushmethod of the invention, an information acquisition module performs information collection and integration on the browsing content of a user and sends integrated information to an information summarizing module; a logic module obtains commodity information acquired by the information acquisition module from the information summarizing module and analyzes all commodities; the logic module screensout similar commodities from a commodity information module according to an analysis result; and a commodity push module pushes and displays the commodities. According to the wireless field marketingplatform-based advertisement push system and push method of the invention, logic analysis is performed on the commodity information browsed by the user, and then, the similar commodities are screenedout and pushed, and therefore, the sales volume of the commodities can be improved; both the commodity information and the browsing information of the user are screened, so that the accuracy of advertising is improved, and therefore, the sales volume of commodities of a shopping platform can be improved. The logical relationships of the system are simple, so that the system can be suitable for theadvertisement push of various platforms, and has high practicability.

Description

technical field [0001] The present invention relates to a push system and a push method, in particular to an advertisement push system and a push method based on a marketing platform in the wireless field. Background technique [0002] With the maturity of the network environment and the increasing number of Internet users and their online time, many advertisers will also choose to place advertisements on different forms of web pages in addition to publishing and broadcasting advertisements on traditional media. One of the differences between advertising on web pages and advertising on traditional media is that hyperlinks can be used between web pages to allow users who are interested in the content of the advertisement to immediately connect to the web page related to the advertisement for more information. More information, and even complete consumption directly on the Internet; at the same time, it is also an effective method to push advertisements on the corresponding sh...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0256G06Q30/0271G06Q30/0631
Inventor 殷宗成王亚辉
Owner ANHUI ZHONGRUI COMM TECH DEV
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