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A social platform user influence calculation method and device

A technology of social platform and calculation method, applied in the field of network, can solve problems such as loss of PR value

Active Publication Date: 2022-02-15
GUANGDONG UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention provides a method and device for calculating the influence of social platform users, which are used to solve the technical problem of PR value loss in the prior art due to the calculation basis based on the number of directed edges and the average distribution of PR values ​​on outbound pages

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  • A social platform user influence calculation method and device
  • A social platform user influence calculation method and device
  • A social platform user influence calculation method and device

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Embodiment Construction

[0057] The embodiment of the present invention provides a social platform user influence calculation method and apparatus for solving, prior art due to the technical problem of PR value loss caused by the average-axis of the calculation and the display of the PR value .

[0058] In order to make it possible to understand the invention, the present invention will be apparent from the drawings in the embodiment of the present invention, and the technical solutions in the embodiments of the present invention will be described in understanding, and hereinafter, obviously, The described embodiments are merely the embodiments of the invention, and not all of the embodiments. Based on the embodiments of the present invention, those of ordinary skill in the art will belong to the scope of the present invention in the scope of the present invention without making creative labor premises.

[0059] See figure 1 , image 3 and Figure 4 The embodiment of the present invention provides a method ...

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Abstract

The invention discloses a social platform user influence calculation method and device. The calculation method provided by the invention uses the forward influence adjustment coefficient calculated by the user's actual forwarding amount and the comment influence adjustment coefficient calculated by the actual comment amount to calculate the influence according to the The forwarding influence and comment influence calculated by the message forwarding relationship and message commenting relationship between users are compensated, which solves the problem that the traditional social platform users' comprehensive influence calculation method uses the number of directed edges as the calculation basis and outlink pages to assign PR The value is taken as a technical problem of the loss of PR value caused by the mean distribution method.

Description

Technical field [0001] The present invention relates to the field of network technologies, in particular, to a social platform user influence calculation method and apparatus. Background technique [0002] With the development of the Internet, social platform applications are getting wider. The relationship between users and users on social platforms constitutes a huge social relational network, using users with high influence in social networks, have become a new network marketing method. [0003] The traditional social platform user influence is based on the PageRank algorithm, mainly by considering user fans in social platform, the forwarding and commentary relationships of social platforms, through the use of PageRank algorithms, respectively, and finally Comprehensive three influences, resulting in the final influence of social platform users. [0004] However, the influence of social platform users is mainly manifested for the message released by a user to affect how many u...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9536G06Q50/00
CPCG06Q50/01
Inventor 江和松陈平华
Owner GUANGDONG UNIV OF TECH