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Method and apparatus for calculating user influence of a social platform

A social platform and computing method technology, applied in the network field, can solve problems such as PR value loss

Active Publication Date: 2018-12-21
GUANGDONG UNIV OF TECH
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Problems solved by technology

[0005] The present invention provides a method and device for calculating the influence of social platform users, which are used to solve the technical problem of PR value loss in the prior art due to the calculation basis based on the number of directed edges and the average distribution of PR values ​​on outbound pages

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  • Method and apparatus for calculating user influence of a social platform
  • Method and apparatus for calculating user influence of a social platform

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Embodiment Construction

[0057] The embodiment of the present invention provides a social platform user influence calculation method and device, which are used to solve the technical problem of PR value loss in the prior art due to the calculation basis based on the number of directed edges and the average distribution of PR values ​​on outlink pages .

[0058] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the following The described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0059] ...

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Abstract

A method and device for calculate user influence of social platform are disclose, the calculation method of the invention adopts a forwarding influence adjustment coefficient calculated from an actualforwarding amount of a user and a comment influence adjustment coefficient calculated from an actual comment amount, the invention compensates the forwarding influence and the comment influence calculated according to the message forwarding relation and the message comment relation between users, The method solves the technical problems that the traditional calculation method of the comprehensiveinfluence of the users of the social platform takes the number of directed edges as the calculation basis and the PR value assigned to the out-link pages is the loss of PR value caused by the mean value allocation method.

Description

technical field [0001] The present invention relates to the field of network technology, in particular to a method and device for calculating influence of social platform users. Background technique [0002] With the development of the Internet, the application of social platforms has become more and more extensive. The relationship between users on social platforms constitutes a huge social network, and it has become a new network marketing method to use users with high influence in social networks for commercial promotion. [0003] The traditional social platform user influence calculation is based on the PageRank algorithm, mainly by considering the relationship between users and fans of the social platform, the forwarding and comment relationship of the social platform, etc., and using the PageRank algorithm for the three to obtain their respective influences, and finally Combining the influence of the three, the final influence of social platform users is obtained. ...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q50/00
CPCG06Q50/01
Inventor 江和松陈平华
Owner GUANGDONG UNIV OF TECH
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