Transaction conversion rate prediction method and device

Abstract

Embodiments of the present invention provide a transaction conversion rate prediction method and device. The method includes: obtaining a sample set, which is the behavior information of at least one user using taxi-hailing software for price estimation within a preset historical period; obtaining feature information and label information of each sample in the sample set; according to each sample in the sample set According to the feature information and tag information of the user, the transaction conversion rate prediction model is established; according to the behavior information of the user using the taxi software to estimate the price at the current moment, and the transaction conversion rate prediction model, the transaction conversion rate of the user at the current moment is predicted. In the embodiment of the present invention, a transaction conversion rate prediction model is established, and the transaction conversion rate prediction model is used to predict the probability of order transaction after the user estimates the price at the current moment. Compared with the existing technology, the transaction conversion rate not only takes into account the driver's factors, but also takes into account the user's factors. Therefore, the transaction conversion rate can accurately reflect the probability of the user's success in taking a taxi.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method and device for predicting transaction conversion rate. Background technique [0002] When using taxi-hailing software, users need to enter the starting point and destination for price estimation before sending an order request. The driver may accept the order request, or may reject the order request. In the end, the order request may or may not be completed. [0003] In the prior art, by collecting historical order requests as samples, and according to whether the historical order requests are finally concluded, the fulfillment rate of the order requests can be estimated. The completion rate of the order request refers to the probability that the order will be completed after the user sends the order request. Under normal circumstances, the order transaction rate will be used to determine the multiplier of dynamic price adjustments, subs...

AI Technical Summary

Problems solved by technology

[0005] In order to solve the above-mentioned problem of inaccurate information such as estimating the dynamic price adjustment rate by using a single order completion rate, the embodiment of the present invention provides a transaction conversion rate prediction method and device, which estimates the dynamic price adjustment by using the transaction conversion rate calculated by using multiple historical data Magnification and other information

Images