An advertisement pushing system and a method based on portrait recognition

Abstract

The invention relates to an advertisement pushing system based on portrait identification, comprising a portrait identification module, an advertisement placing module, an advertisement playing moduleand a cloud server. The portrait recognition module is used for detecting and identifying the features of the target person and sending the feature data to the advertisement placement module. The advertisement placing module is used for determining an advertisement video file to be played according to the characteristic data, and sending a playing command to the advertisement playing module; Theadvertisement playing module is used for downloading the advertisement video file from the cloud server and playing the advertisement video; The cloud server is used for storing and updating the advertisement video file, and receiving the file download request of the advertisement playing module. The invention also provides an advertisement pushing method based on portrait recognition. The advertisement pushing system and the advertisement pushing method provided by the invention solve the technical problem of accurate advertisement putting, and improve the advertisement putting efficiency ofcustomers.

Description

technical field [0001] The invention belongs to the field of precision media, and in particular relates to an advertisement push system and method based on portrait recognition. Background technique [0002] With the popularization and promotion of multimedia technology, mobile Internet and Internet of Things technology, the advertising and media industry has developed rapidly. At the same time, advertisers have higher and higher requirements for the accuracy and efficiency of advertising. The existing advertising delivery method is inefficient and the delivery accuracy is not enough, and the advertisement cannot be accurately placed in front of each target group, and the advertising cost of the customer is relatively high. [0003] On the other hand, as an important branch of biometric recognition technology, face recognition technology has been widely used in various fields such as video surveillance and human-computer interaction due to its advantages of non-contact and e...

AI Technical Summary

Problems solved by technology

[0004] The Chinese utility model patent with application number 201220526148.5 proposes an advertising device based on face recognition, which applies face recognition technology to the field of advertisement delivery. However, this patent requires the use of infrared sensing technology and face recognition technology, and, When using face recognition, it is necessary to store relevant face data in the memory in advance to perform comparison and recognition. Therefore, the entire system is relatively complicated, and the entire face recognition and advertisement playback process is relatively cumbersome, which is not conducive to the application of face recognition technology in precision media. Promotion and application in the field

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