Service object pushing method and device

A technology of business objects and objects, applied in the field of electronic information, can solve problems such as inability to apply

Inactive Publication Date: 2020-05-01
ZHEJIANG KOUBEI NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, the inventor found in the process of implementing the present invention that the above-mentioned methods in the prior art have at least the following defects: the meth...

Method used

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  • Service object pushing method and device
  • Service object pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0105] figure 1 A flow chart of a method for pushing a business object provided by Embodiment 1 of the present invention is shown.

[0106] Such as figure 1 As shown, the method includes:

[0107] Step S110: Analyzing the acquired user historical behavior data, and aggregating the analyzed historical operation behavior records into multiple groups of user object behavior sequences according to the user identifier and the business object identifier.

[0108] Specifically, the user historical behavior data is used to record various historical operation behaviors of the user, such as clicking, browsing, and favorites. Since the user historical behavior data usually includes various operation behaviors triggered by multiple users for various business objects, it is necessary to analyze the user historical behavior data to obtain multiple historical operation behavior records. Among them, each historical operation behavior record contains at least the following content:

[0109...

Embodiment 2

[0134] figure 2 A flow chart of a method for pushing a business object provided by Embodiment 2 of the present invention is shown. Among them, the first embodiment focuses on the background processing process of pre-constructing the preference mapping relationship, while the second embodiment focuses on real-time push according to the constructed preference mapping relationship. Therefore, the second embodiment can be realized on the basis of the first embodiment. Such as figure 2 As shown, the method includes:

[0135] Step S210: In response to the real-time operation behavior of the current user, determine the user ID corresponding to the real-time operation behavior, and obtain the status-type user portrait data corresponding to the user ID.

[0136] Wherein, the real-time operation behavior of the current user includes at least one of the following types: browsing behavior, collection behavior, receiving behavior, verification behavior, and evaluation behavior. When ...

Embodiment 3

[0171] image 3 It shows a schematic structural diagram of a device for pushing business objects provided by Embodiment 3 of the present invention, and the device includes:

[0172] The parsing module 31 is suitable for parsing the acquired user historical behavior data, and aggregates each historical operation behavior record obtained after parsing into multiple sets of user object behavior sequences according to the user identifier and the business object identifier;

[0173] The obtaining module 32 is suitable for obtaining the historical state information of each historical operation behavior record in the group of user object behavior sequences for each group of user object behavior sequences, and determining the state association relationship of the group of user object behavior sequences;

[0174] The portrait module 33 is adapted to perform clustering processing on the state association relationship of each group of user object behavior sequences according to the user ...

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Abstract

The embodiment of the invention discloses a service object pushing method and device, and relates to the field of electronic information. The method comprises the steps: carrying out the analysis of the historical behavior data of a user, and aggregating all obtained historical operation behavior records into a plurality of groups of user object behavior sequences according to a user recognition and a service object recognition; for each group of user object behavior sequences, obtaining historical state information of each historical operation behavior record in the group of user object behavior sequences, and determining a state association relationship of the group of user object behavior sequences; performing clustering processing on the state association relationship of each group ofuser object behavior sequences according to the user identifiers to obtain state type user portrait data corresponding to each user identifier; and determining a preference mapping relationship between the user portrait data of each state class and each service object so as to push the service object. According to the method, the browsing efficiency of the user is improved, and the frequency of frequently switching the network pages by the user is reduced, so that the system resource consumption is reduced.

Description

technical field [0001] The embodiments of the present invention relate to the field of electronic information, and in particular to a method and device for pushing business objects. Background technique [0002] With the increasing popularity of the Internet, more and more business objects can be provided to users through the Internet. Wherein, the business objects may be physical objects, such as various types such as physical books, physical items, and physical meals, or other types of non-physical objects, such as business services. Due to the variety of business objects and the huge user base of network users, how to ensure that each network user can more efficiently browse business objects that match user needs, thereby reducing the number of times users frequently switch network pages, thereby reducing system resources Consumption has become a technical problem to be solved urgently. [0003] In the prior art, each network user is usually set as a corresponding netwo...

Claims

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Application Information

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IPC IPC(8): G06F16/958G06F16/9536G06Q50/00
CPCG06F16/9536G06F16/958G06Q50/01
Inventor 方思维
Owner ZHEJIANG KOUBEI NETWORK TECH CO LTD
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