Method and device for determining advertisement conversion user, and equipment
An advertising and user technology, applied in advertising, data processing applications, commerce, etc., can solve problems such as the inability to determine the conversion users of advertisements, and the inability to monitor the click behavior of users' advertisements.
Pending Publication Date: 2021-05-14
BEIJING XUEZHITU NETWORK TECH
View PDF3 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
At present, advertisers can only obtain the user's behavior in the app, but cannot monitor the user's ad click behavior on the media side. Ad Converted Users
[0003] In the process of implementing the embodiments of the present disclosure, it is found that there are at least the following problems in related technologies: when merchants obtain user behaviors on the media side, there may be multiple advertisement clicks corresponding to the same user identity, resulting in advertising merchants being unable to use user identity information. and ad click information to determine ad conversion users
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0018] In order to understand the characteristics and technical content of the embodiments of the present disclosure in more detail, the implementation of the embodiments of the present disclosure will be described in detail below in conjunction with the accompanying drawings. The attached drawings are only for reference and description, and are not intended to limit the embodiments of the present disclosure. In the following technical description, for purposes of explanation, numerous details are set forth in order to provide a thorough understanding of the disclosed embodiments. However, one or more embodiments may be practiced without these details. In other instances, well-known structures and devices may be shown simplified in order to simplify the drawings.
[0019] The terms "first", "second" and the like in the description and claims of the embodiments of the present disclosure and the above drawings are used to distinguish similar objects, and are not necessarily used...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention relates to the technical field of artificial intelligence, and discloses a method for determining an advertisement conversion user. The method comprises the following steps: acquiring an advertisement click database and a plurality of activation logs, wherein the advertisement click database comprises first identity information, a plurality of pieces of first advertisement click information and reference parameters, and the activation logs comprise second identity information; matching first identity information corresponding to the second identity information from the advertisement click database, determining the first identity information as third identity information, and obtaining a first advertisement click information set corresponding to the third identity information; screening out first advertisement click information meeting a first preset condition from the first advertisement click information set, determining the first advertisement click information as second advertisement click information, and querying in the advertisement click database according to the second advertisement click information to obtain a query result; and determining the second identity information as an advertisement conversion user under the condition that the query result meets a second preset condition. The invention also discloses a device for determining the advertisement conversion user, and equipment.
Description
technical field [0001] The present application relates to the technical field of artificial intelligence, for example, to a method, device and equipment for determining advertisement conversion users. Background technique [0002] Advertisers place app advertisements on various media to attract target users. Advertisers usually judge the effectiveness of the advertisement by determining how the advertisement converts users. At present, advertisers can only obtain the user's behavior in the app, but cannot monitor the user's ad click behavior on the media side. The user converted by the ad. [0003] In the process of implementing the embodiments of the present disclosure, it is found that there are at least the following problems in related technologies: when merchants obtain user behaviors on the media side, there may be multiple advertisement clicks corresponding to the same user identity, resulting in advertising merchants being unable to use user identity information. a...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0277G06Q30/0255
Inventor 李连恒朱佳挺袁振风
Owner BEIJING XUEZHITU NETWORK TECH