Agricultural product labeling traceability system and method

Abstract

The agricultural product labeling traceability system is provided with a code scanning device, an image comparison and recognition module, a data center and an agricultural product picture database, and the agricultural product picture database obtains pictures of unique characteristics of different agricultural products through a computer vision deep learning method. The code scanning device comprises a peasant-end photographing scanner and a consumer-end scanning display. The peasant household terminal photographs and uploads a picture, the whole picture is identified and indexed with three elements including a picture identification code, a matching degree and a brand label of the hollow circle part of the label-removed area, the consumer terminal photographs and uploads, and the data center compares an existing picture library, matches an original agricultural product picture and obtains information such as a production place, a trademark and freshness. The method has the beneficial effects that real agricultural products are traced, and the problem of agricultural product fleeing is solved by using a brand label and real object picture double-factor discrimination technology.

Description

technical field [0001] The invention relates to the field of traceability of agricultural products, in particular to a system for traceability and brand capability building based on physical photos of agricultural products. Background technique [0002] With the continuous improvement of people's living standards, more and more attention is paid to the quality and safety of agricultural products. On the one hand, the quality and safety of agricultural products is related to public health, and on the other hand, it involves the promotion of agricultural brands, the increase of farmers' income and the foundation of agricultural modernization. It is the main subject of brand building and differentiated consumption to ensure the quality and safety of agricultural products. Enhancing farmers' enthusiasm for planting and income expectations is an effective means to ensure the quality of agricultural products. With the development of rural e-commerce platforms, the sales model of a...

AI Technical Summary

Problems solved by technology

Consumers can obtain information such as the source of the product by scanning the product barcode or QR code, but lacking a corresponding reference to the actual product, it is still impossible to accurately obtain the physical information of the place of origin