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Promotional philosophy for a video-on-demand-related interactive display within an interactive television application

Inactive Publication Date: 2005-06-09
UNITED VIDEO PROPERTIES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0012] User selections of indicators or other user activity may be analyzed to determine whether the promotional philosophy of the interactive display facilitates a desirable result (e.g., purchases of particular video-on-demand programming), or whether the promotional philosophy needs to be modified. Interactive program guide systems in which user usage of advertisements is monitored are described, for example, in Thomas et al. U.S. paten

Problems solved by technology

For example, it may be undesirable to have certain programs indicated at a certain time of day (e.g., adult programs), or it may be desirable to have some programs indicated more often based on upcoming holidays or events.

Method used

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  • Promotional philosophy for a video-on-demand-related interactive display within an interactive television application
  • Promotional philosophy for a video-on-demand-related interactive display within an interactive television application
  • Promotional philosophy for a video-on-demand-related interactive display within an interactive television application

Examples

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Embodiment Construction

[0023] An illustrative system 10 in accordance with the principles of the present invention is shown in FIG. 1. Main facility 12 may provide application data, such as program guide data, from data source 14 to interactive application equipment 17 via communications link 18. There may be multiple data sources but only one has been shown to avoid over complicating the drawing. If desired, data sources may be located at facilities separate from main facility 12, such as at local information services 15, and may have their data provided to main facility 12 for localization and distribution. Data sources 14 may be any suitable computer or computer based system for obtaining data (e.g., manually from an operator, electronically via a computer network or other connection, or via storage media) and providing the data in electronic form for distribution by main facility 12. Data sources 14 may also receive promotional material for distribution to interactive application equipment 17. Link 18...

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PUM

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Abstract

Systems and methods for providing an interactive display having indicators of video-on-demand programs are described. The systems and methods select indicators for inclusion in the interactive display according to a promotional selection algorithm.

Description

[0001] This is a continuation of U.S. patent application Ser. No. 09 / 607,208, filed Jun. 28, 2000, which claims the benefit of U.S. provisional patent application No. 60 / 141,575 filed Jun. 29, 1999. All of these prior applications are hereby incorporated by reference herein in their entireties.BACKGROUND OF THE INVENTION [0002] This invention relates to television application systems, and more particularly, to interactive television application systems such as interactive television program guide systems that provide indicators of video-on-demand offerings. [0003] Interactive television program guides are typically implemented on set-top boxes connected to televisions. Such program guides may be used to present screens of interactive television program listings to users. Video-on-demand systems allow users to order videos for immediate delivery to the home over a cable or other suitable path. [0004] It is an object of the present invention to provide an interactive display indicator...

Claims

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Application Information

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IPC IPC(8): H04N5/00H04N5/445H04N7/16H04N7/173H04N21/258H04N21/422H04N21/45H04N21/462H04N21/472H04N21/482H04N21/81
CPCH04N5/44543H04N7/17318H04N21/25808H04N21/25891H04N21/42202H04N21/482H04N21/4622H04N21/47202H04N21/4826H04N21/812H04N21/435H04N21/4532H04N21/47
Inventor MCCOY, ROBERT H.LUMLEY, DANIEL I.DRUMMOND, BRYAN MITCHELLDEWEESE, TOBY
Owner UNITED VIDEO PROPERTIES
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