System for providing visual information on beverage sleeves

Abstract

A beverage sleeve is configured to provide insulation for a user of a beverage container holding warm or cold beverages. The beverage sleeve encircles a beverage container and provides insulation against heat transferred through the surface of the container. In some embodiments, the sleeve is coated with a layer of thermochromatic ink. When heat is absorbed through the surface of a beverage container, it causes the thermochromatic ink to change its light response, thus causing an advertisement to be displayed on the surface of the sleeve. The designs for these advertisements can be received from a vendor of the product or service advertised. The sleeves are then shipped to venues in which beverages are sold for use with said beverages.

Description

[0001] The present invention relates generally to methods and products for providing advertising content on beverage insulating sleeves. BACKGROUND OF THE INVENTION [0002] Historically, coffee and other hot beverages have been sold in restaurants, cafes, diners, and other general food service venues. These venues usually served the hot beverages in reusable glass or ceramic containers made of thermally insulative materials. However, over the past twenty years, specialty beverage shops, such as Starbucks have insinuated themselves into most American cities. As these specialty beverage shops also sell cold beverages, the practice has developed of using general purpose disposable cups and providing insulating coffee sleeves for hot beverages. [0003] At the same time, there has been a shift in how products are advertised. Diminished viewer interest and the advent of digital video recording technologies that enable viewers to skip commercials have caused media companies to seek alternati...

AI Technical Summary

Problems solved by technology

However, current implementations are limited in their capacity to present visual content.

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