Jewelry display apparatus

Abstract

The present invention is embodied in a jewelry display apparatus having a jewelry holder with means for grasping a circular object from at least two points along an interior circumferential wall and mechanically connected by an articulation device to a base. The jewelry display base includes an object having a mount for supporting a jewelry holder stand on a planar surface and at least one light source embedded in the object for directing light out away from the surface.

Description

CROSS-REFERENCE(S) TO RELATED APPLICATION(S)[0001]This application claims the benefit of U.S. Provisional Application Ser. No. 60 / 719,728 filed on Sep. 22, 2005 and U.S. Provisional Application Ser. No. 60 / 721,931 filed on Sep. 29, 2005, each of which is incorporated herein by reference.BACKGROUND OF THE INVENTION[0002]1. Field Of The Invention[0003]This invention relates generally to methods and devices for holding jewelry, and, more particularly, to improved methods and devices for holding and displaying jewelry.[0004]2. Description Of The Related Art[0005]The need to display a piece of jewelry to a potential customer relates to an interaction between individuals that may be as old as civilization itself. Today, it is not uncommon to display rings to customers on felt or cloth covered boards or on a salesperson's hand. Such presentations require difficult manipulation by the salesperson to show the client all of the fine points of jewelry being presented. An efficient manipulation...

AI Technical Summary

Benefits of technology

"The present invention is a jewelry display apparatus that includes a jewelry holder with means for grasping a circular object from at least two points along an interior circumferential wall and mechanically connected by an articulation device to a base. The jewelry holder has a handle and at least two supports with elongated bodies with first ends mechanically connected to the handle. The second ends are in spaced apart relation such that the bodies diverge out and away from each other from the first ends relative to the second ends. The second ends include contact regions to contact an interior wall of a ring. Tensioning means is located between the supports for holding the ring by the contact regions while allowing the ring to be held at a plurality of angles relative to a horizontal plane. The base includes an object having a mount for supporting a jewelry holder stand on a planar surface and at least one light source embedded in the object for directing light out away from the surface. The mount includes one of a plurality of grommets and the jewelry holder stand includes a plurality of posts that in turn will allow their placement into a variety of differently sized, supporting post holes represented by the grommets. These grommets may further have different light transmissive properties."

Problems solved by technology

Such presentations require difficult manipulation by the salesperson to show the client all of the fine points of jewelry being presented.

An efficient manipulation of the “rings” being presented is a problem faced by all persons conducting counter top sales of expensive and high quality jewelry.

For example, jewelers' loops, referring a particular type or magnifying glasses, must be held by the user and, thus, are unsteady and difficult for an untrained user to effectively utilize or to reference an element being presented by the salesperson.

Similarly, microscopes are expensive and difficult to use for showing the customer unique and specific characteristics of each item examined and can also be difficult to use for showing the customer unique and specific characteristics of each item examined and can also be difficult to use for each of the parties.

In addition, both of these devices have no simple means for displaying jewelry to the customer.

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