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Package and merchandising system

Inactive Publication Date: 2009-01-08
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The volume of different products offered in any product category challenges marketers to find ways of obtaining the attention of potential purchasers.

Method used

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  • Package and merchandising system
  • Package and merchandising system
  • Package and merchandising system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0007]As illustrated in the figure, a package 100 comprises a package wall 110. The package 100 may comprise a plurality of package walls 110. The package may be formed from any packaging materials as these are known in the art. Exemplary packaging material include: paperboard and corrugated paperboard, metal foils, polymeric materials, wood, metallocene films and composite material formed from combinations thereof. The package wall 110 includes a display element 120. Exemplary display elements 120 include electroluminescent elements organic light emitting diodes, thermo chromic elements and combinations of these. The display element may comprise elements printed upon the package wall 110 or upon a label affixed to the package wall 110. The disposition of display element 120 makes it visible from the exterior of the package 100. The display element may comprise a portion of an exterior surface of the package 100, or the nature of the package 100 may permit the viewing of the display...

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PUM

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Abstract

A package and product merchandising system comprising the package. The package includes a package wall which in turn includes a display element visible from the exterior of the package. The package includes a power receiving element operably connected to the display element. The system includes a sensor, a power distribution element, and a controller, operably connected to each of the sensor and to the power distribution element. The controller receives an output of the sensor as an input and provides a first output profile to the power distribution element, the power distribution element receives the output profile from the controller and provides a power profile to the power receiving element. The power receiving element provides a characteristic change profile to the display element. The display element changes at least one characteristic in response to the characteristic change profile.

Description

FIELD OF THE INVENTION[0001]A product package used for merchandising the product and a system incorporating the package. Particularly, a package and merchandising system for interactive shopping environments.BACKGROUND OF THE INVENTION[0002]The volume of different products offered in any product category challenges marketers to find ways of obtaining the attention of potential purchasers. Labels, colors, shapes and other package attributes are well known tools for passively attracting the attention of a shopper. What is desired is an active system for drawing the attention of a shopper to the offerings of the marketer.SUMMARY OF THE INVENTION[0003]In one aspect, a package comprises a package wall, a display element integral to the package wall and visible from the exterior of the package. The package further comprises a power receiving element operably connected to the display element. The display element changes a characteristic according to a first characteristic change profile re...

Claims

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Application Information

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IPC IPC(8): B65D69/00B65D73/00B65D73/02
CPCB65D2203/12G09F27/00G09F23/00G09F3/208
Inventor FERRARI, MICHAEL G.DAUGHERTY, THOMAS HUGH
Owner THE PROCTER & GAMBLE COMPANY
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