System for marketing goods and services utilizing computerized central and remote facilities

Abstract

A system and means for transacting business utilizing remote and central locations. Each of the locations has an array of electronic communications equipment for communicating information about goods and services comprising audio, video, and data between the central location and a customer at the remote location.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application is a continuation of copending U.S. application Ser. No. 08 / 650,834, filed May 20, 1996, to be issued as patent Ser. No. ______ on ______ and claims priority to it. Ser. No. 08 / 650,834 was a continuation-in-part of copending U.S. application Ser. No. 08 / 268,309, filed Jun. 29, 1994; Ser. No. 08 / 264,184, filed Jun. 22, 1994; Ser. No. 08 / 051,743, filed Apr. 22, 1993; and Ser. No. 07 / 855,099, filed Mar. 20, 1992, all of which are incorporated herein by reference.FIELD OF THE INVENTION[0002]The present invention generally relates to a system and means for establishing a communicating link between remote facilities. More particularly, the invention is concerned with a system and means for facilitating transactions between central and remote facilities utilizing electronic communications devices, and computing equipment for concurrently or nonconcurrently transmitting voice, music, audio, data, images, video, optic information,...

AI Technical Summary

Benefits of technology

[0017]Another object of the invention is to provide a means whereby auction houses at remote locations can be concurrently linked with one or more central facilities or auction houses so that groups of customers at each remote or local auction facility can participate in the actual auction at one or more distant central facilities or houses. Auctions taking place throughout the world can be linked so that a customer in Saint Louis can participate and bid in an auction concurrently taking place in Hong Kong or France.

[0032]Each of these components of the respective electronics communications equipment at the respective facilities is per se a conventional off-the-shelf item and thus it is not necessary to describe such components in any further detail. As an example, speakers at the customer site can be mounted at various locations. A preferred approach is to mount them at approximately ear level. As another approach, the speakers can be mounted from above with a dome placed above the speakers. The benefit of this is that the customer will be surrounded with a wall of sound giving the impression that he or she is inside the system. It should help create a heightened sense of realism that can be very instrumental for certain products such as travel services.

Problems solved by technology

The problem with the prior art is that it failed to recognize that the public they were dealing with is a generation accustomed to television.

They were not accustomed to having to read large amounts of text and would no longer accept that approach.

This failure on their part greatly explains their poor results and why the public refused to accept their antiquated methods.

The prior art is limited generally to transmitting only text and perhaps a few graphics, requiring that the customer read a great amount of text to get the information he wanted.

A disadvantage of text is its limited ability to convey enthusiasm, emotion, and in general meaning.

As illustrated, text seldom conveys these colorful aspects of speech and can never succinctly convey a complex thought or idea entirely.

Even worse results can be obtained when translating from one language to another.

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