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Product and Point of Sale Display Packaging

a technology for display packaging and products, applied in the field of product packaging, can solve the problems of many toy packaging assemblies and the inability of the potential purchaser to fully interact with the mechanical features of the produ

Inactive Publication Date: 2013-07-25
MATTEL INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The present invention is a product package assembly that allows for the movement of two toys on a platform. The first toy is fixedly positioned on the platform and a second toy is movably positioned on the platform, with a slot in the platform that allows the second toy to move along the slot. The assembly includes a resilient mechanism that draws the second toy towards the first toy when the second toy is extended by a user. The combination of the platform, toys, and resilient mechanism creates a unique and interesting display for potential purchasers.

Problems solved by technology

Many toy packaged assemblies, however, lack the ability for the potential purchaser to fully interact with the mechanical features of the product because of the product being confined to the package assembly.

Method used

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  • Product and Point of Sale Display Packaging
  • Product and Point of Sale Display Packaging
  • Product and Point of Sale Display Packaging

Examples

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Embodiment Construction

[0048]A product package assembly according to the present invention includes packaging, a platform, a first toy, a second toy, and a tether connecting the first toy to the second toy. In one embodiment, the tether is a string. In other embodiments, the tether is a cord, line, or twine. In one embodiment, the first toy contains a resilient member. In another embodiment, the resilient member is located in the second toy. In one embodiment the resilient member moves either the first toy or the second toy closer to each other once they are pulled apart from one another.

[0049]Referring to FIG. 1, a schematic block diagram of a package assembly according to the present invention is illustrated. Package assembly 5 contains a package or packaging 10 that includes a platform 12. Platform 12 supports the product, which includes a first toy 22 and a second toy 24 connected by a tether 26. A portion of product, either first toy 22 or second toy 24, is movable along the platform 12. The movement...

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Abstract

A toy package assembly and product are disclosed. The package assembly configures a product within a package assembly so users can fully interact with the mechanical features of the product without removing the product from the package assembly. The package assembly contains a platform. The product comprises two toys, the first toy being fixedly attached to the platform and the second toy being movably attached to the platform. A tether connects the first and second toys which move or are movable with respect to one another.

Description

FIELD OF THE INVENTION[0001]The present invention relates to packaging for a product, such as a toy, and in particular, to packaging that allows for the interaction with part of the toy to demonstrate the mechanical features of the product.BACKGROUND OF THE INVENTION[0002]Some conventional product package assemblies employ the concept of a “Try-Me” feature for the product contained within the package assembly, enabling potential purchasers to try the product before purchasing it. Furthermore, some of these package assemblies allow potential purchasers to insert a finger into the package assemblies to press buttons, allowing the product to activate, make noise, and / or light up. Many toy packaged assemblies, however, lack the ability for the potential purchaser to fully interact with the mechanical features of the product because of the product being confined to the package assembly.[0003]Therefore, there is a need for package assembly that enables potential purchasers to try a produc...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): B65D85/20
CPCB65D5/5088B65D5/4208
Inventor BRANDINELLI, JOHN W.
Owner MATTEL INC