In one embodiment, a process and method of screening an avian embryo feather color (pre-hatching) and determining the sex of the avian embryo, based at least in part, on the feather color or the color of feather precursors is provided. In an alternate embodiment, a process and method of screening chick embryo sex is provided, comprising the steps of: (i) obtaining a chicken egg; (ii) exposing the chicken egg to, or contacting the chicken egg with, electromagnetic radiation emitted from an electromagnetic radiation source; (iii) determining the amount of absorption, diffusion, refraction, reflection or a combination of any of the forgoing, of the electromagnetic radiation by the chicken egg by using an imaging system; (iv) comparing the absorption, diffusion, refraction, reflection or a combination of any of the forgoing, of the electromagnetic radiation by the chicken egg to a database; and (v) determining the sex of the chick embryo in the chicken egg, at least in part, as a result of the comparing step.