The invention discloses a model showing stand based on industrial design, which comprises a first transverse plate, a second transverse plate, a first vertical plate and a second vertical plate, the first transverse plate, the second transverse plate, the first vertical plate and the second vertical plate form a rectangular frame, a partition plate is arranged between the first vertical plate and the second vertical plate, the partition plate can move up and down, and the bottom of the partition plate is fixedly connected with a fixing device. The partition plate is fixed to the side faces of the first vertical plate and the second vertical plate through the fixing device, the lengths of the first transverse plate, the second transverse plate and the partition plate are adjustable, the top of the second transverse plate is provided with two movable display boxes, the two movable display boxes are symmetrically arranged at the top of the second transverse plate, and the movable display boxes can move to the side faces of the first vertical plate and the second vertical plate. The invention relates to the technical field of industrial design. According to the model showing stand based on industrial design, the problem that a showing stand needs to be customized is solved, and meanwhile synchronous showing of accessory products is facilitated.