Utilizing images as online identifiers to link behaviors together
A technology of image identification and identifiers, which is applied in the direction of using information identifiers to retrieve web data, special data processing applications, instruments, etc., and can solve problems such as omissions
Active Publication Date: 2015-04-15
MICROSOFT TECH LICENSING LLC
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- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
This method of determining entity-to-webpage associations is limited because a particular entity may be associated with a webpage without being explicitly mentioned in the text of the webpage and thus be missed during the information extraction process.
Method used
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[0012] The inventive subject matter is described herein with specificity to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. On the contrary, the inventors have anticipated that the claimed subject matter may also be embodied in other ways, in conjunction with other existing or future technologies, to include different steps or combinations of steps similar to those described in this document. combination. Furthermore, although the terms "step" and / or "block" may be used herein to imply different elements of a method employed, these terms should not be used unless and except when the order of individual steps is explicitly described. is to be interpreted as implying any specific order among or between the various steps disclosed herein.
[0013] Various aspects of the techniques described herein are generally directed to systems, methods, and computer-readable media, inter alia, for determining association of ...
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Systems, methods, and computer storage media having computer-executable instructions embodied thereon that utilize images to generate identifiers of entities and to determine various relationships between entities and web pages are described. A collection of class images that represent various people and non-people entities deemed relevant for tracking user behavior is generated. Given a class image that represents an entity, an image identifier comprising unique feature vectors for that class image is generated. Given an arbitrary web page, all the images embedded on the web page are analyzed. Each embedded image is compared to the image identifiers of the collection of class images to determine whether or not any entities of interest appear in the embedded images of the web page. If relevant entities do appear on the web page, various associations can be made between the entities found on the page, and between the uniform resource locator (URL) of the web page where the entities appear.
Description
Background technique [0001] It is generally difficult to determine whether a particular entity is associated with other entities or URLs on the web. For example, given various entities such as a particular physical object, location, or person, it is not easy to determine whether a particular individual has visited or existed on the web page, nor is it easy to determine whether a location or physical location is mentioned on the web page object. Furthermore, it is difficult to establish whether and / or how those various entities are related to each other. [0002] In the case of human entities, tagging beacons on web pages, used in conjunction with cookies, can help determine whether a particular user has interacted with a web page. By sending a cookie to a user's machine, placing a beacon on a web page, and viewing the cookie when the cookie hits the beacon, companies are able to track user behavior wherever they place the beacon. Companies generally cannot place beacons on ...
Claims
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IPC IPC(8): G06F17/30
CPCG06F17/30876G06F17/30277G06F16/532G06F16/955
Inventor L-M.金V.利波尔斯基G.琼T.马
Owner MICROSOFT TECH LICENSING LLC