Method and device for showing search result

Abstract

The invention provides a method and device for showing a search result. The method comprises the steps that a current search term input by a user is received; user information is determined, a pre-established first model corresponding to the user is determined according to the user information, historical data of the user are recorded in the first model, and the historical data comprise historical search terms and corresponding historical selection results; the historical search term matched with the current search term is determined in the historical data, the historical selection result corresponding to the matched historical search term is determined, and an on-line recommendation result is determined according to the historical selection result; the search result is shown to the user, the search result comprises the on-line recommendation result or a result obtained after the on-line recommendation result is processed. By the adoption of the method for showing the search result, an individualized search service can be provided for the user, and therefore the search result can better meet the demands of the user.

Description

technical field [0001] The present invention relates to the technical field of search, in particular to a method and device for displaying search results. Background technique [0002] Currently, the search results provided by search engines to users often include promoted advertisement contents, and these advertisement contents are usually edited by advertisers themselves. [0003] The related technology has the following problems. The advertisement content provided by multiple interrelated search terms is often not much different, that is, multiple interrelated search terms may be fixedly corresponding to the advertisement content delivered by a certain advertiser, and the advertisement content When presented to users, they are often the same, without differences, and it is difficult to meet the individual needs of users. At the same time, because the individual needs of users cannot be well met, the effect of advertising content is also affected. Contents of the inventi...

AI Technical Summary

Problems solved by technology

[0003] The related technology has the following problems. The advertisement content provided by multiple interrelated search terms is often not much different, that is, multiple interrelated search terms may be fixedly corresponding to the advertisement content delivered by a certain advertiser, and the advertisement content When displayed to users, they are often the same, without differences, and it is difficult to meet the individual needs of users. At the same time, because they cannot meet the individual needs of users well, it also affects the effect of advertising content.

Images