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A method, device and system for counting the effects of application push

An application program and technology for each user, applied in the field of computer networks, can solve the problems of low accuracy of statistical results and inability to perform user quality statistics, and achieve the effect of adjusting targeted and effective statistics

Active Publication Date: 2018-04-27
TENCENT TECH (SHENZHEN) CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The advertisements of Internet applications push the application to users through the push control. When counting the push effect, the existing technology can only make statistics based on information such as the display click and installation of the advertisement, and cannot combine the user quality or the user quality brought by the advertisement. The revenue brought by the ad every day after it is launched is used for statistics, so the accuracy of the statistical results is not high

Method used

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  • A method, device and system for counting the effects of application push
  • A method, device and system for counting the effects of application push
  • A method, device and system for counting the effects of application push

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] figure 1 It is a flow chart of the method for counting the effects of application push described in this embodiment, as shown in figure 1 As shown, the method for making statistics on the effect of application program push described in this embodiment includes:

[0031] S101. Receive a push effect statistics request of the application program.

[0032] The client (push effect statistics terminal) is used to receive the push effect statistics request of the application program, and the push effect statistics request includes the identification of the push control used to push the application program, the first time interval and the second time interval. Two time intervals. The push control is an interface push control (such as an advertisement bar) for pushing the software. By clicking the push control, the user installs the application program or enters the download website of the application program.

[0033] The first time interval is used for the start and end tim...

Embodiment 2

[0049] figure 2 It is a flow chart of the method for counting the effects of application push described in this embodiment, as shown in figure 2 As shown, the method for making statistics on the effect of application program push described in this embodiment includes:

[0050] S201. Obtain a first time interval of statistical presentation effect information, and obtain a start time and statistical time length of statistical operation information.

[0051] For example, when a push effect statistics request is received, the push effect of the push control 101 when promoting application X is counted, the given first time interval is from April 1 to April 30, 2013, and the start of the given statistical operation information The time is May 1st, and the statistical time is one week, which is used to count the weekly push effect when the push control 101 promotes the application X in April.

[0052] S202. Obtain display effect information recorded by the push control within the...

Embodiment 3

[0078] image 3 It is a system structure diagram for statistics on the effect of application push described in this embodiment, such as image 3 As shown, the device for counting the effect of application program push described in this embodiment includes:

[0079] The request receiving unit 301 is configured to receive a push effect statistics request of the application, where the push effect statistics request includes an identifier of a push control used to push the application, a first time interval, and a second time interval.

[0080] The request receiving unit 301 is configured to receive a push effect statistics request of the application, where the push effect statistics request includes an identifier of a push control used to push the application, a first time interval, and a second time interval. The push control is an interface push control (such as an advertisement bar) for pushing the software. By clicking the push control, the user installs the application prog...

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PUM

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Abstract

The invention discloses a method, a device and a system for carrying out statistics on a push effect of an application program. The method comprises the following steps that a push effect statistical request of the application program is received, and the push effect statistical request comprises an identifier used for pushing a push control of the application program, a first time interval and a second time interval; show effect information and installation information which are recorded by the push control corresponding to the identifier in the first time interval are obtained, and the installation information comprises a user account used for installing the application program at each time; usage information of each user account about the application program in the second time interval is obtained; and statistics is carried out on the push effect of the push control corresponding to the identifier according to the show effect information and the usage information of each user account. According to the technical scheme, the push effect of the application program can be more completely and effectively counted, and accuracy for statistics can be improved.

Description

technical field [0001] The present invention relates to the technical field of computer networks, in particular to a method, device and system for counting the effects of application program push. Background technique [0002] With the gradual popularization of mobile terminals such as tablets and smartphones in the market and the continuous updating and improvement of technology, as well as the popularity of wireless networks and the abundance of Internet information, more users begin to complete various network behaviors through mobile devices, and various mobile terminals Internet applications began to be sought after by users, and various advertisements for Internet applications began to enter the user's sight. Terminal advertisements, as a representative of mobile advertisements, entered a period of rapid expansion, and the terminal advertising market gradually became a battleground for advertisers to compete for. [0003] The advertisements of Internet applications pus...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06F8/61
CPCG06F9/543G06F16/9535
Inventor 邱跃鹏
Owner TENCENT TECH (SHENZHEN) CO LTD