A method and device for pushing advertisements based on video images

Abstract

The embodiment of the invention discloses an advertisement pushing method and device based on a video picture. The method comprises the steps that a server receives a video-on-demand request which is sent by a terminal and contains a target identity label and a target video identifier; a predetermined advertisement material set corresponding to an original target video file containing the target video identifier is determined; the target version of a currently needed predetermined advertisement material is determined based on the target identity label; the target playing order information of the predetermined advertisement material which is of the target version and video data of a file containing a file identifier corresponding to the first video playing time frame given by the target playing order information are fed back to the terminal, so that the video data received are played on the terminal, the original target video file or a fragment file containing advertisement content is requested to be played according to the target playing order information, then the advertisement content in the fragment file is pushed to a user during video-on-demand application, and personalized advertisement delivery is achieved finally.

Description

technical field [0001] The invention relates to the field of video processing, in particular to a method and device for pushing advertisements based on video images. Background technique [0002] In the prior art, advertisement push methods for video-on-demand services generally include a pre-roll method and an advertisement push method based on a video image (ie, an advertisement implantation method). Wherein, the so-called pre-roll method means that the advertisement video is inserted before the original video file is played, or the advertisement video is inserted in the middle of the original video file. However, the user needs to wait for this kind of advertisement to play, and the user experience is poor. Therefore, the duration of the pre-roll advertisement is limited, and ultimately the advertising value generated by the video on demand is also limited. The so-called video image-based advertising push method usually refers to placing advertisements during video shoot...

AI Technical Summary

Problems solved by technology

[0003] However, the applicant found that for the same video file, the advertising content pushed by the existing video image-based advertising push method is the same for all users, and the degree of personalized delivery of the advertising content is not enough to meet practical applications. Different users have different needs for advertising content, which ultimately affects the advertising value generated by the video.

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