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Broadcast transmission device and operating method thereof, and broadcast reception device and operating method thereof

A technology of broadcast reception and operation method, applied in the direction of selective content distribution, instruments, electrical components, etc., can solve the problems of difficult to provide advertisements, difficult to provide advertisements to audiences, etc.

Inactive Publication Date: 2016-10-12
LG ELECTRONICS INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, when broadcasting services are simply differentiated by programs, it is difficult to provide such viewer-tailored advertisements
In particular, it is difficult to provide viewers with tailored advertisements for intervening advertisements sent during the middle of a program

Method used

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  • Broadcast transmission device and operating method thereof, and broadcast reception device and operating method thereof
  • Broadcast transmission device and operating method thereof, and broadcast reception device and operating method thereof
  • Broadcast transmission device and operating method thereof, and broadcast reception device and operating method thereof

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Embodiment Construction

[0163] Hereinafter, embodiments of the present invention will be described in more detail with reference to the accompanying drawings in order to allow those skilled in the art to easily implement the present invention. The present invention can be implemented in different forms and is not limited to the embodiments described here. Also, detailed descriptions related to well-known functions or configurations will be excluded so as not to unnecessarily obscure the gist of the present invention. The same reference numerals refer to the same elements throughout.

[0164] In addition, when a part "includes" some components, it means that the part does not exclude other components unless expressly specified otherwise and further includes other components.

[0165] The apparatus and method for transmitting according to an embodiment of the present invention may be classified into a basic profile for terrestrial broadcast service, a handheld profile for mobile broadcast service, and...

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Abstract

A broadcast reception device includes: a broadcast reception unit receiving a broadcast signal; and a control unit overlaying a video including a sign language on a video not including a sign language screen and displaying the overlaid video.

Description

technical field [0001] The present disclosure relates to a broadcast transmitting device and its operating method, and a broadcast receiving device and its operating method. Background technique [0002] Unlike analog broadcasting, one broadcast service may include a plurality of media components in digital broadcasting. Accordingly, a user can selectively view a plurality of media for one broadcast service. For example, a user may select one of English, Chinese, and Japanese dubbing for a movie. In addition, the user can select one of English, Japanese, and Japanese closed captions for a drama and can then watch the drama. [0003] In addition, recently, an adaptive streaming service that transmits media components of different qualities according to communication environments has attracted much attention. Accordingly, a user may select one of media components of various qualities including the same component according to a communication environment and then may watch th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2343H04N21/236H04N21/431H04N21/81
CPCH04N21/23439H04N21/2362H04N21/2365H04N21/4316H04N21/816H04N21/4345H04N21/4856H04N21/47G09B21/009
Inventor 安承柱吴世珍文京洙高祐奭洪性龙
Owner LG ELECTRONICS INC