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Advertisement providing method, and terminal using same

A terminal and advertising technology, applied in advertising, data processing applications, commerce, etc., can solve problems such as inability to guarantee the success of advertising, unspecified targets, etc.

Inactive Publication Date: 2017-03-08
SK PLANET CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above method requires the process of inserting the advertisement into the broadcast content in advance, and the target receiving the advertisement is not specified, so there is no guarantee that the advertisement will be successful

Method used

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  • Advertisement providing method, and terminal using same
  • Advertisement providing method, and terminal using same
  • Advertisement providing method, and terminal using same

Examples

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Embodiment Construction

[0022] It should be noted that the technical terms used herein are only used to describe specific embodiments and are not intended to limit the scope of the teachings disclosed herein. In addition, unless the context clearly dictates otherwise, the technical terms used herein should be interpreted in the meaning commonly understood by those skilled in the art to which the technology of the present disclosure belongs, and should not be interpreted in a broader sense or in an oversimplified sense to explain. In addition, when the technical terms used herein are not suitable for accurately expressing the technical concept disclosed herein, they should be replaced with technical terms that allow those skilled in the art to understand correctly. Also, general terms used in the present disclosure should be interpreted according to definitions in dictionaries and in predefined contexts or previous contexts, and should not be interpreted as being excessively reduced in meaning.

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PUM

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Abstract

The present invention presents: an advertisement providing method by which a terminal possessed by a viewer checks a broadcast viewing state of the viewer by means of a beacon signal transmitted from a broadcast viewing device, and by which a separate service server provides a targeted advertisement to the terminal by using the broadcast viewing state checked by the terminal so as to provide the advertisement targeted at the viewer without a step of combining broadcast content and the advertisement; and the terminal using the same.

Description

technical field [0001] The present disclosure relates to a scheme in which a terminal carried by a viewer checks viewing conditions of the viewer based on a beacon signal transmitted from a viewing device and a separate service server provides targeted advertisements to the terminal by using the viewing conditions checked by the terminal. Background technique [0002] Recently, with the development of interactive digital broadcasting, it has been proposed to provide advertisements in association with broadcast content that viewers are currently watching in real time. [0003] In this way, broadcast content including advertisements such as product information or additional information can be transmitted, or advertisements received by broadcast viewing devices (such as smart TVs, set-top boxes) can be transmitted to smart devices carried by viewers (hereinafter called terminal). [0004] However, the above method requires a process of inserting an advertisement into broadcast...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/41H04N21/442H04N21/81
CPCH04N21/4108H04N21/44204H04N21/44213H04N21/812G06Q30/0241G06Q30/0255G06Q30/0267G06Q30/0277H04N21/23424H04N21/41407H04N21/44227
Inventor 金柱泰
Owner SK PLANET CO LTD