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A data processing method and device

A data processing and quantitative technology, applied in the computer field, can solve problems such as inability to quickly determine, low display efficiency, and inability to obtain data, so as to achieve the effect of improving display efficiency, good display effect, and reducing display costs

Active Publication Date: 2021-08-27
ZHEJIANG TMALL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, for sellers, since they cannot obtain the data of the e-commerce platform, they cannot quickly determine which marketing scenario their qualifications meet. If they send an application request to a certain marketing scenario, the e-commerce platform needs to review it. The operation in the client is cumbersome and takes up more client resources. For the e-commerce platform, an additional review process is also added, which also takes up more server resources.
Moreover, since merchants cannot know which marketing scene their product objects are placed in can be promoted more effectively and have more transaction volume, they may blindly choose a certain marketing scene, which may be due to the display of the product object in this marketing scene The efficiency is not high, and the number of available product objects in this marketing scenario is greater than the number of display positions, so the merchant’s product objects cannot be displayed, which may lead to a lack of other marketing scenarios with high display efficiency and vacant positions for this product object Commodity objects, wasting the display resources of this marketing scenario

Method used

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  • A data processing method and device
  • A data processing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] refer to figure 1 , which shows a flow chart of the steps of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0037] Step 110, receiving a suggestion request submitted by a user; the suggestion request includes a first object and a user identifier;

[0038] In this embodiment of the application, the user may be a merchant of the e-commerce platform, and the user may submit a suggestion request to the server of the click-through commerce platform in its client, and the server of the e-commerce platform receives the suggestion request.

[0039] When the user sends a suggestion request, the suggestion request may include the first object and the user identifier.

[0040] Wherein, the first object may be a product object, and the user identifier may be a merchant ID.

[0041] For the convenience of description, in the subsequent descriptions, the user uses merchants to describe, the first object us...

Embodiment 2

[0129] refer to figure 2 , which shows a flow chart of the steps of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0130] Step 210, constructing a transaction value prediction model and a registration volume prediction model in advance.

[0131] The transaction value prediction model and registration volume prediction model can be constructed in a similar principle to that of Embodiment 1.

[0132] Step 212, receiving a suggestion request submitted by a user; the suggestion request includes a first object and a user identifier;

[0133] For example, merchant xxx submits a suggestion request, and the suggestion request includes commodity object: yyy and merchant ID: xxx. At this time, yyy and characteristic data can be input into the database of merchants to be evaluated.

[0134] Step 214, acquiring the attribute information corresponding to the user ID, and screening the display environment of ea...

Embodiment 3

[0153] refer to image 3 , which shows a flow chart of the steps of an embodiment of a data processing method of the present application, which may specifically include the following steps:

[0154] Step 310, sending a suggestion request to the server; the suggestion request includes the first object and the user identifier;

[0155] In this embodiment of the application, the merchant can send a suggestion request to the server of the e-commerce platform in its client.

[0156] Step 320, receiving the display suggestion returned by the server according to the suggestion request, and displaying it in the client; the display suggestion is generated by the server based on the display environment of the object matching the first object; the display suggestion matching the first object The object display environment is determined according to the historical records of each object display environment; each object display environment is obtained by filtering in the object display en...

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Abstract

Embodiments of the present application provide a data processing method and device, which relate to the technical field of computers. In response to the suggestion request submitted by the user, this application matches the user's attribute information with the application conditions of all object display environments to filter each object display environment that meets the user's attribute information, and then according to the historical records of the above-mentioned object display environments, Such as the historical records of the transaction data of each first object, the historical records of the registration data of each first object, and the number of display positions of each object’s display environment, analyze the object display environment that matches the first object targeted by the request, and then A display suggestion can be generated based on the object display environment and returned to the client where the user is located for display. The application reduces user operations and system resource occupation, can improve the overall display efficiency of the object display environment, and reduce the waste of display resources in each object display environment.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a data processing method and a data processing device. Background technique [0002] With the development of Internet technology, more and more users publish information on the Internet. There is the following data processing scenario in the Internet: [0003] The data display party sets up various object display environments in the server, and different object display environments can display the information required by specific user groups, thereby providing faster information browsing channels for this user group. The data display party sets different conditions for different object display environments in practice, and the data provider can apply to display its first object in one or several object display environments. However, in practical applications, users need to continuously send query requests to different servers to query the conditions of each display ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06Q30/06G06N20/00
CPCG06Q30/0282G06Q30/0641G06N20/00G06Q30/02G06F16/248G06F16/9535G06F16/24578G06Q30/0631
Inventor 王瑜陈凡杨洋叶舟
Owner ZHEJIANG TMALL TECH CO LTD
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