Agricultural product co-production and distribution and group exhibition and joint-sale e-commerce platform

Abstract

The present invention discloses an agricultural product co-production and distribution and group exhibition and joint-sale e-commerce platform. The platform constructs an e-commerce operation and management system of linkage joint sale between agricultural product production bases and city direct-sale stores and group exhibition and joint-sale of different farm villages and stores of distinctive agricultural products at different areas on a national scale. An operation platform collects purchase orders of different stores in an area to form purchase orders at scale to directly join with the product enterprises for ordering, the bases are responsible for distributing the products to each area distribution center to complete the whole process of the agricultural product transaction so as to shorten the agricultural product transaction intermediate link. Offline farm sites display images and objects of distinctive agricultural products across the country, the product details are understood through scanning two-dimensional codes, and ordering and transaction can be performed in the e-commerce platform so as to realize group exhibition and joint-sale. The dual-brand mechanism of platform+enterprise brand of agricultural products in the city stores are realized so as to realize real-time live of the product production bases, enhance the user experience and improve the merchant profit level on the co-production and joint-sale ecological chain of the agricultural products by means of the internet of things.

Description

technical field [0001] The invention relates to an operation mode of an e-commerce platform for joint production, distribution, joint exhibition and joint sales of agricultural products. Background technique [0002] At present, the traditional agricultural product marketing methods, especially fresh agricultural products, mostly rely on the path of "production base-field market---broker---wholesale market---farmer's market-consumer". The consumption path of agricultural products is long and the intermediate link There are many, and the price is increased layer by layer, forming a situation where the price of agricultural product bases is not high but the terminal price is high. Consumers pay a high price, while producers make little profit or even lose money. The high-quality agricultural products of some enterprises and the general agricultural products of mass producers share the same marketing channel, and they all rely on traditional marketing channels. It is difficult...

AI Technical Summary

Problems solved by technology

Domestic e-commerce platforms involving agricultural products are still in the exploratory stage in practice. There are many problems in logistics, distribution, procurement, quality and safety, and the efficiency is low, and the service level is often difficult to guarantee.

Images