H5 activity page propagation-based marketing method, electronic device and storage medium

Abstract

The invention discloses an H5 activity page propagation-based marketing method and belongs to the technical field of the internet. The H5 activity page propagation-based marketing method comprises thefollowing steps of S1, editing to generate an H5 activity page; S2, associating the generated H5 activity page with a two-dimensional code or a short link, and then issuing the generated H5 activitypage; S3, recording the propagation path of the H5 activity page; S4, determining a hierarchical relationship between each propagator and a customer based on the recorded propagation path of the H5 activity page; S5, according to the transaction amount of the customer and the hierarchical relationship between the propagator and the customer, calculating an excitation amount for propagators in eachof all levels according to a preset excitation calculation rule and correspondingly issuing the excitation amount to the accounts of propagators in each level. According to the invention, the information of current activity propagators is automatically recorded in the actively propagation process. The propagation process of an activity and the excitation amount are conveniently and completely displayed to propagators. Therefore, the process of the activity is more transparent.

Description

technical field [0001] The invention relates to the technical field of the Internet, and relates to a marketing method based on H5 activity page propagation, an electronic device and a storage medium. Background technique [0002] With the development of the Internet, the marketing activities of enterprises have shifted from offline to online, with the help of the Internet and social circles to achieve brand marketing, customer service, customer acquisition and other goals. [0003] Online marketing activities are more commonly disseminated through WeChat, mainly relying on push, customer spontaneous forwarding, etc. The content pushed or forwarded is usually an H5 activity page. Therefore, after the company determines the marketing activity, it must first make the H5 activity page before promoting the activity online. In the past, enterprises used customized methods to produce H5 activity pages, that is, to develop H5 activity pages according to the requirements of each ac...

AI Technical Summary

Problems solved by technology

In the past, enterprises used customized methods to produce H5 activity pages, that is, to develop H5 activity pages according to the requirements of each activity. The production cycle is long, and the H5 activity pages produced each time can only be applied to one marketing activity and cannot be repeated. Utilization makes the development cost huge, and this process has to be repeated for each event, and the time period from the start of event planning to the formal online promotion is long

[0004] In addition, most referral marketing activities generate introducer-specific H5 links to achieve online dissemination based on material incentives. Applicants submit applications online, and record the relationship between introducers and referees through exclusive links for accounting and incentives. This mode can achieve Internet-based communication, but it is only a single layer of referrals, and cannot achieve the effect of chain communication

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